Create Your Social Media Game-Plan Strategy (Plus Free Planner!)

Create Your Social Media Game-Plan Strategy - Triple Your Traffic - Plus Free Planner - Affiliate marketing - Sales - Profitable blog - Passive income - Training - How To Start A Blog - How to blog - Work from home - Creating Your Social Media Game-Plan - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

Create Your Social Media Game-Plan Strategy - Triple Your Traffic - Plus Free Planner - Affiliate marketing - Sales - Profitable blog - Passive income - Training - How To Start A Blog - How to blog - Work from home - Creating Your Social Media Game-Plan - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

CREATE YOUR SOCIAL MEDIA GAME PLAN STRATEGY

Social media and blogging go hand in hand. The old saying “If you build it, they will come,” unfortunately does not apply to blogging. A more appropriate motto would be, “If you build it, and then promote promote promote some more, all day every day and never stop promoting it, they will come.”

Basically, if you want an audience for your blog, you are going to have to put in the work to get them there. You can’t just post an article and expect the magic of the Internet to automatically send readers to you (although that would be sweet).

That’s why you need to treat your blog like the business that it is and become your own social media manager, one who’s main job is to promote the heck out of every blog post.

That, or hire someone to do the job for you. Virtual Assistants are a godsend for this. Whoever is taking on the task of social media management will need to have a solid game plan.

>> To start your own blog, set up correctly for monetization, read this how-to-quickstart-guide!

I went from 5 thousand monthly page views on Pinterest to over 500 thousand Pinterest page views in 1 month with this guide.

Not only that, but by month #2, I reached 1 million page views!

I created this social media guide and downloadable planner after trying all sorts of methods, and this is the very best of the best of what worked. By following this social media schedule I more than tripled my traffic and engagement within the first few days, and grew my followers and email list substantially along with it.

You can use this guide to grow yours too!

FOR YOUR BLOG TO SUCCEED, YOU ARE GOING TO NEED TO CREATE A SOCIAL MEDIA GAME PLAN!

Taking the time now to sit down and plan where you want your blog to be a year from now is important. What are your goals? How many followers do you aim to reach each month on each social network? How many page views will you gain each month? What can you do every day to reach these goals?

Start by downloading my free social media game-planner below. This printable (and fillable!) guide will help you plan your ideal social media schedule, as it includes suggestions of daily and weekly blog and social media duties, as well as a yearly goals checklist.

Free Blog Planner - Free Printables - Styled Stock Photos - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

 

PROMOTE THE HECK OUT OF YOUR BLOG POSTS – TIPS TO TRIPLE YOUR TRAFFIC!

Create A Profitable Blog Cheatsheet - Everything You Need To Do To Start An Awesome Money-Making Blog - Tools And Resources I Use To Make Money Blogging - Passive Income - Affiliates - Content - Social Media - Management - Seo - Social Media Marketing | www.herpaperroute.com

If you follow my steps you will soon triple your traffic. My Facebook, Twitter and Instagram networks continue to grow daily as well, which each bring traffic to my website – but Pinterest is the best traffic generator around.

It’s important to be active and consistent on social media. You should be posting to your social networks every single day, several times a day. And not just posting your own content, but other people’s content as well.

It’s wise to have lots of content scheduled to post each and every day. In addition to posting content, don’t forget to regularly engage with people and other bloggers in your niche too.

You may be thinking “Woah! That sounds like too much of a time eater! When will I have time to actually blog?!”

Fear not! Thankfully there are tools that can automate the process of social media content scheduling for you.

 

CONTENT SCHEDULING: THERE’S AN APP FOR THAT

Best social media content scheduler better than buffer cheaper than meet edgar smarterqueue Tools And Resouces - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.comFacebook, Twitter: I use SmarterQueue to schedule all of my social media content. The app is freakin’ amazing! It’s better than Buffer, cheaper than MeetEdgar, and with my invite, you can try it free. It isn’t available to the public yet, but you can be on of the first to use it, for free HERE. They are adding Google+ soon too.

 

planoly instagram scheduler plan instagram feed shopable instagram sell on instagram make money on insytagram herpaperroute social media guide grow traffic blog tips

Instagram: I use Planoly to schedule Instagram. The free account allows you to plan, design and track your Instagram posts and the premium accounts allow you to do even more – including create a shoppable Instagram account so you can sell items right from your account.

I also use Tailwind’s hashtag finder to find and use the best Instagram hashtags.

 

Tools And Resouces - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

Pinterest: At first, Pinterest may seem like a hard egg to crack. It isn’t exactly a social network (it’s a search engine primarily) but it is very important that you are on it, and use it, consistently.

Most of my traffic comes from Pinterest – more than Facebook, Twitter, Instagram and Google Plus combined.

Tools And Resouces - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

I use Tailwind and Boardbooster to auto-post for me, all day long.

It is recommended that you be pinning content at least 40 times a day in your Pinterest boards and group boards, which would be difficult and incredibly time-consuming to do alone. I have up to 150 pins auto-posting to my group boards every day. You will understand why when you see my analytics below!

 

 

I RAN A LITTLE TEST TO SEE JUST WHAT USING SCHEDULING APPS DO, TO SEE IF THEY ARE WORTH IT.

On May 30th, I started using Tailwind and Boardbooster on my HerPaperRoute Pinterest profile. You can see that on May 31st, my analytics shoot up, and my daily impressions, views, and engagement improves drastically.

Creating Your Social Media Game-Plan - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

 

On May 4th I turned off both Tailwind and Boardbooster, to see if engagement would drop. Yeah, it seriously took a dive without them! Yikes!

 

Creating Your Social Media Game-Plan - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

 

Well, that was enough proof for me. I turned Tailwind and Boardbooster back on a few days later and my impressions and views have been climbing each day.

 

I should mention too, that I don’t even have very many followers on Pinterest. At the time I’m posting this, I have less than 200 followers there, so if you have a small account as well, know that you can get this kind of traction too! You don’t need many followers to make a big impact on Pinterest. Pinterest isn’t a social media platform, it is a search engine, so follower count isn’t important.

 

READY TO TRY THESE APPS YOURSELF, FOR FREE??

Boardbooster is the best thing to happen to Pinterest scheduling! This simple app will auto-schedule your pins to your group boards without you having to worry about a thing. It is recommended that you be pinning content at least 40 times a day in your Pinterest boards and group boards, which would be difficult and incredibly time-consuming to do alone.

Boardbooster is super easy to schedule content to be pinned on Pinterest at set times throughout the day as much or as little as you want. I love that I can take 20 minutes on Monday morning to plan my pins for the whole week, set it and forget it! Get 100 pins free here. After that, if you choose to sign up, it’s just $5 per month!

BoardBooster Guide: >> Check my Tutorial on how to use BoardBooster, to see EXACTLY what I do to auto-pin to Pinterest.  <<

 

Tailwind – I use Tailwind for all of my websites and it’s crazy how much traffic it brings in! Tailwind is similar to Boardbooster in that they are both pin schedulers, but Tailwind has more features and more in-depth analytics.

Tailwind is partnered with Pinterest, so it’s believed that Pinterest and Pinterest’s algorithm favors content coming in from Tailwind, and ranking those pins higher in search results. You can try Tailwind for a month free here. If you choose to sign up after your free trial, it’s just $10 per month.

Tailwind Guide: >> Check my Tutorial on how to use Tailwind Tribes, to see EXACTLY what I do to auto-pin to Pinterest.  <<

 

Tailwind Visual Marketing Suite

 

WHERE TO PROMOTE YOUR CONTENT

Posting to your own pages on Facebook, Twitter, Instagram, Google Plus, ect is necessary. But don’t stop there! You should be promoting your blog posts all over the place. My 3 favorite places to post content to are listed below.

You Should Be Promoting Your Content In All Of These Places:

Instagram Pods

Introducing Tailwind's Instagram Hashtag Finder

Pods on Instagram are groups where members share their recent photo post, and all of the other members like it and comment on it, instantly boosting your photo’s reach which encourages your chances of beating Instagram’s algorithm and appearing higher in search results.

Images that have comments of more than 4 words on them makes it more likely to appear in the top search results. And PODs are a great way to achieve this. You can usually find Instagram pods to join by checking blogging related Facebook groups, as people often mention them.

Tailwind Tribes

Join My Tailwind Tribe - Creating Your Social Media Game-Plan - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.comTailwind Tribes are an amazing way to increase your Pinterest ranking while supporting your fellow pinners. Tribes are groups of pinners that repin each other’s content to max one another’s chances of ranking high on Pinterest.  Join my tribe here free plus get a month of Tailwind, free too!

Facebook Groups

Facebook groups for bloggers are awesome! Groups are a place to share information, help one another, and promote content. Being active in these groups is a really good way to get your content seen and to gain new followers.

Usually, there will be a daily thread where members can comment links to their content, in exchange for liking/sharing/engaging with other member’s content.

No lie, I am up at 5am every morning posting my links in the daily promotion threads of the Facebook groups that I’m a member of. Early bird gets the worm, right?

I check my Facebook groups again at 9am and 1pm to post my links in any new threads, as well as engage with other member’s content.  There are literally thousands of Facebook groups for bloggers, but my favorite ones are:

You can also post to Reddit daily, and use Stumbleupon to stumble your pages daily as well. Download my free blog planner below for more daily social media tasks to improve your blog, traffic, and following!

 

>> Ready to start your own blog? Make sure you read this…

 

WHAT ARE THE BEST TIMES TO POST ON SOCIAL MEDIA?

You’ve probably seen those infographics on Pinterest telling you what time of day is best to post online for maximum engagement and visibility.

They tend to say it’s best to post on Facebook between 1-4pm and Twitter between noon-5pm. Well, I’m going to be frank here…that information is bullshit! Whaa?? Read on.

Restricting your posts to those time parameters is bullshit because what’s 9am to you in your timezone in California is 1pm in Halifax, 5pm in London, and 2am in Australia.

The truth is ANYTIME is the right time to post on social media, as SOMEONE is awake and online SOMEWHERE in the world at any moment. That’s why I recommend posting at all times of the day and night.

Those infograph time – to – post parameters are nice if you only want to be seen by people in your exact time zone, but if you want to be seen online globally, those time parameters are actually quite limiting!

 

HOW MUCH SHOULD I POST ON SOCIAL MEDIA?

In short, a lot! The more you post on Twitter, Google+and Pinterest, the better. Best to keep Instagram, Facebook and LinkedIn to 2-3posts per day. My free social media game planner below has a checklist to help you organize when to post, where.

Free Blog Planner - Free Printables - Styled Stock Photos - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

HANG IN THERE! BUILDING AN ONLINE FOLLOWING TAKES TIME

Your social media game plan should be plotted out for the year, but take each month in stride. Decide what you will post, where and how often, and stick to your tasks each month.

After that month, see what worked and what didn’t and then change up how you promote the next month if need be. Don’t be scared to try new types of promotion – your social media game plan should always be evolving. And know that it takes time to build a following online.

It doesn’t happen overnight, but if you believe in yourself, your business, and stay consistent and stick to your plan, your following WILL grow and your blog WILL succeed.

Hang in there! And check out my free and premium online courses for further blog and business training!

 

Courses - HerPaperRoute

 

 


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Create Your Social Media Game-Plan Strategy - Triple Your Traffic - Plus Free Planner - Affiliate marketing - Sales - Profitable blog - Passive income - Training - How To Start A Blog - How to blog - Work from home - Creating Your Social Media Game-Plan - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

Creating Your Social Media Game-Plan - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

Creating Your Social Media Game-Plan - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

 


HerPaperRoute is a resource for bloggers to learn tips and tools to improve and monetize their blog and business. As such, this post may contain affiliate links. I only recommend products/brands that I personally use, love and trust. For more information, see my disclosures.

 






31 Comment

  1. I’m new to blogging and this is really good information. Thanks for this post! 🙂

    1. Happy to be of service! I have some info that may help you get your blog going here : http://herpaperroute.com/how-to-blog/

  2. elizabethcolette says: Reply

    Thanks so much for these tips. I recently started a blog and am just getting use to promoting it. I haven’t really used social media yet, that’s my next step.

    1. Awesome! I’m glad its helpful. If you need any help developing your blog, check out this page: http://herpaperroute.com/how-to-blog/

  3. babiestobookworms says: Reply

    This is great advice! It can be overwhelming to build all of your social media channels, and it’s really helpful to have a plan like this.

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Thank you, and you are so right. Sometimes just taking a moment to write out our tasks gives us a clarity, and makes it way easier to get all of it done.

  4. taylermorrell says: Reply

    I used to use Tailwind, but I prefer using Coschedule, especially now they allow you to schedule out Instagram posts!

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Hi Tyler, I like CoSchedule too, it is a useful tool. Thank you for mentioning it!

  5. great post ! subscribing for now 🙂

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Wonderful, thank you, great to meet you Gurman!

  6. Circle of Daydreams says: Reply

    I know I need a ‘plan’….. my life is just so crazy with my day job that I really need to knuckle down and get more systems and schedules in place. Otherwise, not much is going to get done! Great post, Chelsea.

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Hi – how is your plan and blog coming along? The more organized you are, themore success you will have in blogging. Let me know if you need any help 🙂

  7. Lots of great info here. Thanks! I am definitely subscribing!

  8. […] to develop a social media marketing strategy. I can help you create one!  Check out this post: Create A Social Media Game-Plan Strategy, and download my free social media marketing blog planner below to get started. This printable […]

  9. Kavita Singh says: Reply

    Amazing…. That was really helpful.. am struggling to get accustomed to Pinterest but your post made it a little easier for me… Thank you so much for sharing this… it will surely help newbies like me 😀

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Thank you Kativa. Pinterest can be confusing at first but its so worth it to learn. Using a business account and rich pins will help you bigtime. This guide will explain how to do that http://herpaperroute.com/why-you-need-rich-pins/

  10. I am super new to blogging,love the tips, I will definitely use them!

  11. This is amazing, thank you! I’m one of those people who write content but I haven’t figured out how to promote my blog effectively so this post is helpful. Stupid question – when you say you should be pinning 40x a day, what exactly does that mean? Should I be pinning my posts to different Pinterest groups or…?

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Hi Nancy, by pinning at least 40x a day I mean posting to group boards yes. I use BoardBooster to pin to my group boards, and it has been a huge traffic booster. This is the step by step on how I do it: http://herpaperroute.com/how-to-use-boardbooster-to-skyrocket-pinterest-traffic/

  12. Great post – thanks for sharing! Question: HOW do you use BoardBooster and Tailwind? I know I have my own unique way of using those tools, but always curious to hear exactly how others use them. Congrats on your success!

    Jennifer
    ~PotPieGirl

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Hi Jennifer! Thanks for the note! I’ve found the BEST and EASIEST way to get the most value out of BoardBooster is to do a few certain things. Here’s exactly what I do to blow up my traffic: http://herpaperroute.com/how-to-use-boardbooster-to-skyrocket-pinterest-traffic/

  13. Hello Chelsea,

    This post is amazing. I didn’t know SmartQueue but thanks to you, I found a way to make things work for my Social Media handles. I also love the tips you gave about growing traffic through Pinterest.

    All the Best,
    Jan Limark | Brotherly Creative

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Thanks Jan! I’m glad I could help! Traffic is something we all need, but can be the hardest thing to get when starting out, and those apps make it way easier!

  14. Thank you so much for the great and helpful tips. I just started and it is a little overwhelming sometimes. I am using boardbooster already but I have no group board I wonder how to find them on pinterest.

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Hi Corinatime – Here is a guide on how to find Pinterest group boards http://herpaperroute.com/pinterest-group-boards-join – Plus you can join mine 🙂 !

  15. Really a great article. I am now using Tailwind but will try boardbooster in future.
    Will apply all of the tips on Pinterest.
    Thanks for such beautiful and helping content.

    1. Chelsea | HerPaperRoute.com | ShesBabely.com says: Reply

      Awesome! The great thing about these apps is that they each do something important, so you can use them at the same time to maximize your Pinterest reach. Happy pinning!

  16. Wow, that’s a lot of info to work with

  17. […] It is recommended that you post to social media ever day. It can be a huge task but I have some tips on how to automate the process, and I’ve written an entire guide to creating a social media game plan here. […]

  18. That’s a super interesting and complete article! Thank you for sharing 🙂 I also share a lot my blog posts and my favorite tool for Instagram is Viraltag. Have you tried it? Here you have a link: http://viraltag.grsm.io/1rx They are also great for Pinterest, although I agree that there’s nothing like Boardbooster… it’s gold!

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