How Can Your Blog Benefit From Marketing?
More and more people each year are starting a blog or launching a Youtube channel, and earning good money from it. Many are even making more than enough to quit their jobs and blog/vlog fulltime.
I am a blogger fulltime, and it is honestly the best job imaginable. The feeling of sheer joy I felt on the day I quit my office job and walked out of that building for the last time, knowing I had ‘made it’ as a blogger and no longer need to work for someone else, was a feeling like no other!
If you are curious to start your own blog, I invite you to take my free Start A Blog Course, it covers each step you need to set up a blog correctly so you can monetize it.
The Blogging Industry
The great thing about blogging is that you get to write about the things you love while gaining great opportunities and making money from it along the way.
And although there is room in the blogging world for everyone, it can be a competitive industry too.
So, is your blog going to benefit from marketing? Absolutely. Here’s how.
As mentioned, there are a lot of people joining the blogging world, with many expanding into the vlogging world as well.
If you haven’t already started your blog, or have just started out, you’ll soon realize just how many people there are out there trying to do what you’re doing.
That isn’t a bad thing! Don’t let that discourage you from blogging about what you want to blog about. Your unique take on a subject is important and needs to be heard. You just need to take some steps to make sure that people can find your blog amidst the rest.
Your marketing strategy will be very important here.
As a basic marketing step, create a social media account for your blog on Facebook, Twitter, Instagram, Bloglovin, and Pinterest. These are the main social media platforms that everyone uses. If you want to stay ahead of the game you need to be really active on all of the platforms.
To save time with this, I recommend using three scheduling apps to automate the process of posting to social media. I use SmarterQueue for Facebook and Twitter, BoardBooster for Pinterest, and Planoly for Instagram.
Additionally, join blogger chat groups, Blogger Facebook groups, Pinterest group boards, and follow other bloggers in your niche. And be sure to share other blogger’s content, not just your own. Getting yourself involved in the community is one great way to market yourself.
The next step is SEO (Search Engine Optimization). This is what determines how well you rank in search results on Google and other search engines.
Be sure to check out companies such as Squawkia for help with SEO for your blog.
Marketing is extremely important for any blog’s success. You may start off feeling like a little fish in a big pond, but with the right tools, marketing strategies, and great posts, you will have a jumpstart on the competition and a real chance at skyrocketing to the top.
I recommend you enlist a professional blogger outreach company to help your marketing efforts, such as OneCutCreate. They specialize in getting your brand mentioned on popular blogs.
Having your brand mentioned on popular blogs is a great way to grow your brand awareness, increase website traffic, backlinks and sales.
OneCutCreate will distribute SEO-rich blog posts about your products and company to bloggers with high DA (domain authority) websites. They will post the articles on their blogs and as a result, you will get a rush of new website visitors and customers!
They also offer Instagram Influencer services to have your products recommended/shouted out by popular Instagrammers!
For Actionable Tips On How To Make Money As A Blogger, Check Out These Resources:
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Get Instant Access To My Members-only Resource Library Packed With FREE Tools To Grow Your Blog + Biz!
HerPaperRoute is a resource for bloggers to learn tips and tools to improve and monetize their blog and business. As such, this post may contain affiliate links, as I recommend products/brands that I personally use in my business. For more information, see my disclosures.