Are You Getting The Most Out Of Your Business Website?
As important as social media and other forms of online marketing are to businesses in this day and age, there is still a massive call for the business website. Yes, the business website still has a role to play when it comes to attracting online attention and then turning this attention into sales.
But, the only way this can be achieved by you is if you and your business make the most of your website. For advice on how to do so, make sure to read on.
First, Focus On Your Drawing Power
If your business’s website can’t draw any traffic then it won’t draw an audience, and if it can’t draw an audience it can’t appeal to prospective customers.
So, for this ultimate reason, focusing on your Internet traffic drawing power should be the first thing that you do.
Note: If you have yet to create a website for your business, follow the steps in this guide and you will have your business website up and running within a matter of minutes.
When it comes to doing this you should never be too proud to accept help from those in the know in regards to it, such as a professional digital marketing agency.
Such an agency will give your online brand and website a design repackage that will make it more appealing to your target audience. They will also ensure that your website’s SEO is all it can be.
Second, Focus On Keeping Your Audience’s Attention
Once you have drawn an audience to your website, you need to be doing all you can to keep them there. To do so, first and foremost you need to ensure that your site is easy to navigate, clear to use, inviting and usable at all times. If your site, for instance, suffers downtime then you will lose the audience you drew in simply because they will not be connected enough to your business to be patient with its website.
Using a professional, attractive and secure theme is crucial. I recommend:
- StudioPress – This is where you can get the ever popular Genesis Framework, the Melyssa Griffin theme Authority Pro, and other extremely attractive and high-quality WordPress themes. See: What is the Genesis Framework and why does your blog need it?
- Pretty Darn Cute – Premade, high quality and pretty WordPress themes! Excellent setup tutorials, support, and community to help you every step of the way.
- BluChic – Beauty & bold vision with the niche-specific architecture you need to convert prospects into paying customers. Whether you’re a business coach, blogger or an event planner, the theme of your dreams is here. You can easily customize each theme to fit your own personal brand and style.
Something else that you should consider doing in order to keep the attention of the audience you have drawn is adding a live chat feature on your site. This will allow your site’s audience the chance to ask questions and be helped at all times. And, if this live chat feature is manned at the time in which a member of this audience asks it a question, then they will get a real-time and active response from it.
When this happens this member of the audience will feel far more connected to your business, will be far more knowledgeable of your business and subsequently will feel far more inclined to become a customer.
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HerPaperRoute is a resource for bloggers to learn tips and tools to improve and monetize their blog and business. As such, this post may contain affiliate links, as I recommend products/brands that I personally use in my business. This is at no cost to you. For more information, see my disclosures.