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Vancouver island creator cheslea clarke travel lifestyle hotel reviews

I’m Chelsea Clarke, a Vancouver Island travel and lifestyle creator. I turn places, stays, and small everyday rituals into content that makes people want to experience it for themselves.

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@HerPaperRoute TikTok & IG

Chelsea’s TikTok and Instagram accounts under the @herpaperroute handle are a mix of lifestyle content, travel inspiration, and creator business growth tips.

chelsea clarke creator platforms
TikTok @herpaperroute
chelsea clarke creator platforms
Instagram @herpaperroute

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Chelsea’s Personal Brand TikTok & IG

Chelsea’s personal brand accounts are where she shares behind-the-scenes of her business, her skincare routine, style, and home life.

chelsea clarke creator platforms
TikTok @withchelseaclarke
chelsea clarke instagram
Instagram @chelseaclarke.co

What I’m Known For

  • The “If You Were My Bestie…” Perfect Day feature. My signature format walks an audience through one beautifully shot day in a place: where to stay, where to eat, what to do, and the small moments in between. It reads like a recommendation from a friend who lives there, which is exactly why it drives real interest instead of scroll-past impressions.
  • A genuine West Coast point of view. I’m not parachuting in. I know this coast, its towns, its trails, its food, and its rhythm, and that authenticity is the reason my recommendations land.
  • Story over spectacle. Every collaboration is built around a real reason to care, the thing that makes your property or product worth featuring, rather than a generic hotel tour or product flat-lay.
  • Two fan-favorite newsletters. Over 100,000 women subscribe to two newsletters: one for lifestyle and travel content, and the other for creator business tips.
hotel reviews content creator chelsea clarke vancouver island
travel creator clarke vancouver island

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Who I Work With

I partner with brands that share my audience’s interests:

  • Hotels, resorts, and stays looking to drive awareness and bookings, especially independent, boutique, design-forward, or pet-friendly properties with a cool story to tell.
  • Destinations and tourism boards wanting to showcase a town, region, or experience through a creator who knows the territory.
  • Lifestyle and wellness brands in self-care, home, slow living, and “glow-up” alignment.
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If you’re not sure whether you’re a fit, reach out anyway. The best collaborations often start as a “maybe.”

My Audience

My community is made up of women who plan the trip, book the stay, and invest in the experiences and products that make life feel intentional. They lean into travel, wellness, beautiful spaces, and self-improvement, and they trust my recommendations because they are genuine.

300k+

Email subscribers

80k+

Followers on TikTok (2 accounts!)

100k+

Followers on Instagram (2 accounts!)

30k+

Followers on my other socials

100k+

Monthly blog readers

herpaperroute_blog

(Detailed reach and engagement figures are available in my media kit, sent on request.)

How we Can Work Together

  • “Perfect Day” destination or property features
  • Hosted stays and experience features
  • Social content (reels, stories, and posts)
  • Fashion/Beauty haul reels
  • Long-form blog features on HerPaperRoute.com
  • Ongoing ambassador and partnership arrangements
  • Custom campaigns built around your goals

Comp, hosted, and paid arrangements all welcome. Let’s find the structure that fits.

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