Why You Need Rich Pins To Kick Butt On Pinterest – And How To Get Them Working For Your Blog
Blog / Grow Your Network
RICH PINS. WHAT ARE THEY?
Rich Pins are Pinterest Pins that have more information included in them, such as your avatar, your website and other details that wouldn’t appear in a regular Pin. These added details help to improve your brand on Pinterest, make you recognizable and increase re-Pins. A Rich Pin looks much more professional!
Pinterest says: “Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.”
As you can see in the image above, the pin on the left has a headline and description from the article it links to, the date it was posted, and my website name. This is the rich pin. The one on the right is a regular pin, with no information other than that I saved it.
TYPES OF RICH PINS
Currently, there are 4 different types of Rich Pins that are available, depending on what type of post you are pinning:
- App – Include app info and link to app store to download
- Article -Include the headline, title, story/ description, and author.
- Product -Include pricing, availability and where to buy/ link to cart.
- Recipe – Include ingredients, cooking times and serving information.
HOW TO ENABLE RICH PINS
1. YOU MUST HAVE A BUSINESS ACCOUNT
In order to apply for Rich Pins, you will need to have a Pinterest business account. It’s free! And you will have access to top-notch analytics records about how your pins are performing, which is a much-needed tool for anyone looking to grow their Pinterest following. You can join as a business or switch your current account to a business one here: https://business.pinterest.com/en. Click either ‘Join as a business’ or ‘Convert existing account.’
2. HOW TO VERIFY YOUR WEBSITE WITH PINTEREST
It is important that your website is verified with Pinterest. If you need to do that, see below, or if you have already verified your website, skip to #3.
Once you have a business Pinterest account, you can verify your website. This is important in order to enable rich pins.
To verify your website with Pinterest:
Go to your account settings and scroll to the ‘website’ area. Enter your website URL and click ‘Confirm website.’
A window will pop up with some code, called ‘metadata.’ You will need to add this code to your website in one of two ways:
A) Copy the code into the <head> section of the index.html file of your website before the <body> section
or B) Upload an HTML file to your web server. If you need help doing either of these, detailed instructions on how to do this can be found here.
Quick Tip: An easy way to add data to your website’s <head> is to use this free WordPress plugin: AddFunc Head Footer
Once you have added the metadata, go back to your account settings on Pinterest and click ‘Finish.’
3. APPLY FOR RICH PINS
Once you have a Pinterest Business account with a verified website, you are ready to apply for Rich Pins.
Choose a page or blog post on your website (other than your homepage) and enter the following code into the <head> field.You can use the free AddFunc Head Footer to do this easily.
For this example I am applying for an Article Rich Pin. If you want a different Pin type, you will need a different code, which can be found here: App | Product | Recipe |
Just change the blue text to your info:
<head> <meta property=”og:type” content=”article” /> <meta property=”og:title” content=“Top 8 Best Web Hosting Providers. Best, Easy To Use Website Hosting For Your Website!” /> <meta property=”og:description” content=”Top 8 Best Easy To Use Web Hosting Service Providers For Your Website – Web Hosting – Blogging Tips – Website Help – Hosting Providers” /> <meta property=”og:url” content=”https://herpaperroute.com/top-8-best-web-hosting-high-quality-easy-use“ /> <meta property=”og:site_name” content=”HerPaperRoute.com” /> <meta property=”article:published_time” content=”2017-04-12T00:01:56+00:00” /> <meta property=”article:author” content=“HerPaperRoute.com” /> </head>
Finally, go to the Pinterest validator and enter the URL of the page that you put the code into: Pinterest Validator. You only need to validate 1 URL to apply for Rich Pins on your entire domain. No need to submit all of your URLs!
You will get an email from Pinterest once your Rich Pins are approved.
Related: Where To Find Pinterest Group Boards And How To Join Them
BONUS: INCREASE YOUR PINTEREST REACH, USE THESE APPS
It is recommended that you be pinning content at least 40 times a day in your Pinterest boards and group boards, to keep your ranking high. Pinning this much would be difficult and incredibly time-consuming to do alone, fortunately, there are scheduler apps that can pin to your group boards on auto-pilot for you! I use Boardbooster and Tailwind to do this.
Boardbooster is the best thing to happen to Pinterest scheduling! This simple app will auto-schedule your pins to your group boards without you having to worry about a thing. Boardbooster is super easy to schedule content to be pinned on Pinterest at set times throughout the day as much or as little as you want. I love that I can take 20 minutes on Monday morning to plan my pins for the whole week, set it and forget it! Get 100 pins free here.
Tailwind – I saw a HUGE spike in traffic coming from Pinterest on my beauty blog once I started using Tailwind to schedule my pins. Now I use Tailwind for all of my websites and it’s crazy how much traffic it brings in!
Tailwind is partnered with Pinterest, so it’s believed that Pinterest and Pinterest’s algorithm favors content coming in from Tailwind, and ranking those pins higher in search results.
Tailwind Tribes are an amazing way to increase your Pinterest ranking while supporting your fellow pinners. Join my tribe here free plus get a month of Tailwind, free too!
ARE WE FOLLOWING EACH OTHER ON PINTEREST? WE SHOULD BE:
Check me out @HerPaperRoute and @BeautyIsCrueltyFree and Join My Pinterest Group Boards while you’re at it!
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HerPaperRoute is a resource for bloggers to learn tips and tools to improve and monetize their blog and business. As such, this post may contain affiliate links as I recommend the products/tools that I use in my business. For more information, see my disclosures.