Her Paper Route SOCIETY

This is a mastermind and mentorship space where creators learn how to acquire, build, and sell profitable content sites, in a supportive community of entrepreneurs. Hosted by Chelsea Clarke.

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Apply below to get a preview of the HerPaperRoute Blog Flipping Society, to learn all about the program:

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HerPaperRoute Blog Flipping Society

The HerPaperRoute Blog Flipping Society is a professional business mentorship program for business owners who want to increase the value of their digital assets, and sell them for profit. 

Are you ready to make a big leap forward in your success story?

Don’t Say It…

I’m resisiting the Millennial urge to say “launch it like its hot” but, that’s exactly what you’ll be doing as a Society member, so… 🤷‍♀️

🫶 Want to Make More Money?🫶

Become a member of HerPaperRoute today and get a toolkit packed with resources to help you make that paper. All for FREE!


As a member of HerPaperRoute Society, you will gain access to:

  • Personalized coaching with Chelsea to support your business
  • Interactive support with the group
  • And TWO intensive training systems: Sales Funnel Solved and The Blog Flipping Course.

The Blog Flipping training shows you how to find, acquire, grow and resell websites. AKA digital real estate!

The Sales Funnel Solved training shows you how to build and audit your own funnel, to diagnose what’s not working, and fix it quickly.

Discover how to develop your blog into a valuable, profitable asset, worthy of selling for top dollar in this comprehensive power-mentorship with Chelsea Clarke of HerPaperRoute.com + NicheInvestor.com

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What We Cover In The Blog Flipping Society

🔍 How To Find Under-Monetized Websites To Acquire

🔨How To Increase The Value Of Your Site, So You Can Sell It At The Top Of Its Valuation

🔨How To Professionally Brand Your Blog (On A Budget!)

🔨How To Market Your Blog & Generate Traffic On Auto-Pilot

🔍SEO Training + Traffic Boosting Resources


🔍 How To Interpret Your Google Analytics So You Can Confidently Discuss It With Potential Buyers

🔍 All The Tools, Tricks & Strategies I Know That WORK And Equal MONEY In Your Pocket

💰Profit & Loss Tracking Like A Pro (No Math Skills Required)

💰 How To Monetize Your Blog In Multiple Ways At Once
💰  Affiliate Marketing Training

🧘Personal Development, Mindset, Confidence, And YOU As Your Best Self As An Entrepreneur


💻How To Prep Your Blog For Sale
⚖️Contracts, Records, Legal Things

🏷️How To Create The Ultimate  Listing That Can Not Be Ignored

🏷️How To Generate Leads & Eyeballs On Your Listing For Free

🏷️The Entire Selling Process, Pricing Hacks, Managing Bidders, Avoiding Scammers

🏷️After The Sale, Escrow, Closing, Getting Paid

🏷️Transferring Your Website

🤩 How to discover what your audience wants and needs, and what they will pay for

💰 Understand how to scale your business by properly building a sales funnel to sell passive income products

🤳 Position yourself as an authority who can solve your audience’s pain points

👩‍💻 Create your very own funnels that are ready to sell

 ☕ Have built your own sales pages that convey your message appropriately 

🔭 Know how to strategically price your products that ultimately send YES triggers to your audience’s brains and wallets

💸 Know how to monetize your audience, well beyond the initial purchase 

👩‍💻 Finally you’ll GET how to launch high-converting offers that earn you money

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Hi, I’m Chelsea Clarke.

I’m a content creator, blog flipper and business broker. I’ve been developing, selling and brokering websites for several years, as the founder of HerPaperRoute.com & NicheInvestor.com.

I created the Blog Flipping Society to help creators like you learn how to generate more traffic and revenue to your website, so you can sell it for a big profit.

Why it works

After coaching hundreds of clients, and helping them sell over $3 million worth of websites, I know firsthand just how important it is to understand not only the process of acquiring online businesses but the nitty-gritty details of how to actually increase that site’s value so it’s worth MORE at resale.

By studying both website flipping strategy and sales funnel strategy together, you will be more skilled than the majority of other buyers and sellers in the market.

Phase 1: Marketing Mixology

By automating emails, promotions, and other aspects of the sales process, you can focus on other areas of your business while still generating revenue. A sales funnel is essential for any business that wants to grow and succeed.

  • Planning Offers In Your Funnel 
  • How to Craft a Magnetic Message 
  • Market Research: What To Consider 
  • Elements Of Great Copywriting 
  • Naming & Outlining Your Offer 
  • How To Set Up A Subdomain Site 
  • Crafting & Perfecting Your Irresistible Offer
  • Optin Page Guide 
  • Anatomy Of An Optin Page 
  • List-Building with a Signature Lead Magnet 
  • Funnel Scenarios – Funnel Walkthrough Examples
  •  Funnel Maps 

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Phase 2: Conversions Built For Profit 

  • 2-Step LTO Funnel 
  • How To Set Up A Tripwire Page 
  • Pages Needed For Different Types Of Funnels 
  • Essential Funnel Automations
  • Bonuses That Boost Sales
  • Sales Page Strategy
  • Sales Page Self-Audit 
  • Thrivecart Learn+ Workshop 
  • How To Create An Abandoned Cart Funnel 
  • Funnel Checklist Ideas For Sharing Your Sales Page

Phase 3: Launch Systems & Automation

  • Setting Outcome Goals For Your Customer 
  • The Customer Journey & Speaking Their Language
  • How to Price Your Offer for Success
  • The Launch Trifecta
  • Overcoming The Fear Of Launching
  • The Progressive Launch System
  • Beta Launch Strategy
  • Launch Email Strategy
  • Social Media Promo Strategy
  • The Pre-Launch Week (What to do, when)

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  • Building The Like, Know, Trust Factor Via Email
  • Writing Your Launch Sequence (Sales Emails)
  • The Waitlist
  • Pre-Selling Your Product 
  • Creating Your Profitable Affiliate Program
  • Upsells and Downsells to Boost Revenue
  • Thrivecart Funnel Setup Workshop (bumps, upsells)
  • Social Media Ads to Scale Your Offer
  • Instagram & Facebook Ads Masterclass
  • Setting Up Your Pixel & Retargeting
  • Launching With A Webinar
  • Live Video & Webinar Confidence

Why You Need A Sales Funnel

If you’re looking to grow your business and increase revenue, a sales funnel is a crucial component of your strategy.

Rather than relying on sporadic sales or one-off promotions, a sales funnel provides a clear roadmap for turning potential customers into paying customers. By guiding potential customers through a series of steps, you can increase the likelihood that they will ultimately make a purchase.

Plus, a sales funnel allows you to build relationships with your customers. By providing valuable information and resources at each stage of the funnel, you can establish trust and credibility with potential customers. This builds loyalty and increases the likelihood that customers will make repeat purchases in the future.

Third, a sales funnel enables you to gather important data about your customers. By tracking customer behavior at each stage of the funnel, you can gain insights into what works and what doesn’t. This allows you to refine your strategy over time and continually improve your sales process.

Just Some Of The Success Stories Of Our Past Clients After They Took Part In This Program:

Some have gone on to sell websites for 6 figures, some get 250k monthly pageviews of organic traffic, some have left their job to blog full-time, and one woman even put a downpayment on a house with her blog flipping income after implementing what we teach in the Society!

I’m hosting a private training where I’ll explain all about the program. Apply below to get access to the call:

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Questions? Contact us here.

THIS SITE IS NOT A PART OF THE FACEBOOK WEBSITE OR FACEBOOK INC. ADDITIONALLY, THIS SITE IS NOT ENDORSED BY FACEBOOK IN ANY WAY. FACEBOOK IS A TRADEMARK OF FACEBOOK, INC. THE HERPAPERROUTE.COM WEBSITE AND THE INFORMATION IT CONTAINS INCLUDES BUSINESS AND MARKETING SYSTEMS AND STRATEGIES AND OTHER BUSINESS ADVICE FOR ENTREPRENEURS. ALTHOUGH THIS INFORMATION IS BASED ON ACTUAL EXPERIENCE AND RESULTS IMPLEMENTING SAID STRATEGIES, HERPAPERROUTE INC. AND HERPAPERROUTE.COM MAKE NO IMPLIED OR EXPRESSED GUARANTEE OF RESULTS. YOUR SUCCESS DEPENDS ON YOUR OWN IMPLEMENTATION, SKILLS, EXPERIENCE, AND A NUMBER OF MANY OTHER FACTORS THAT ARE ALL BEYOND AN INDIVIDUAL’S CONTROL. PLEASE USE YOUR DISCRETION WHEN DECIDING TO INVEST YOUR MONEY IN ANY BUSINESS STRATEGY OR APPROACH, AND PLEASE UNDERSTAND THAT YOU ASSUME ALL FINANCIAL RISK AND POTENTIAL EXPENSE FOR ANY DECISIONS YOU MAKE IN THIS RESPECT.