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Ways to work with Chelsea

LET’S WORK ON YOUR BUSINESS

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Interim Creative Director Info:

Chelsea offers Subject Matter Expert (SME) services to business owners, companies, and creatives for project-based engagements. Having Chelsea as your Interim Creative Director provides incredible value for business owners—especially during times of brand transition, launch, or growth. This strategic short-term partnership involves Chelsea entering your business for a set period to help you achieve a specific goal or address a particular problem. Typically for a season.

Here’s a list of impactful things Chelsea can help you with:

Examples

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Here’s What Having Chelsea as your Interim Creative Director Can Look Like:

✌️ Launch Campaign Creative

Want to finally launch your ‘thing”? With Chelsea acting as your second brain, creative director, and launch co-conspirator, she works with you one-on-one 👯‍♀️ to take your brilliant, half-finished idea and turn it into something real, powerful, and DONE.

Whether you want to launch a digital product, course, blog, newsletter, membership, or book—let’s take the pressure off you, a founder who’s trying to juggle too many pieces. If you’re trying to get something out into the world, we can work on it. This container is format-agnostic, industry-agnostic, and allergic to unnecessary rules.

• Launch campaign aesthetic and theme
• Funnel strategy consultation (from opt-in to upsell)
• Direction for sales page copy, creative, and storytelling
• Visual assets for Pinterest, IG, email, and affiliate promos
• Creative brief for the team to stay cohesive across the campaign

✌️ Brand Clarity & Creative Strategy Sprint

Chelsea steps in to lead a short-term sprint focused on aligning (or realigning) you brand’s identity, messaging, and visual direction—especially for businesses prepping for a launch, rebrand, or sale.

• Brand messaging and voice refinement
• Visual tone guidance and creative direction
• Brand style guide + Pinterest-friendly content themes
• Strategic content map aligned to brand goals

✌️ Website Makeover & Monetization Direction

A 2–6 week creative overhaul of your brand’s digital storefront to improve both conversion and resale value (or just make it finally look and function how you want!)

• Homepage and site structure redesign plan
• Brand story integration into key pages (About, Services, Sales)
• Monetization layout recommendations (ad, affiliate, product)
• On-brand content blocks, email opt-in design, CTAs

✌️ High-Converting Funnel Design & Copy Supervision

Chelsea takes over creative strategy and execution of your sales funnel, from top to bottom. No amateur hour here—this is high-converting creative backed by experience and strategy. Forget vague funnels or DIY confusion, with this service, your customer journey is intentional, intuitive, and optimized.

• Funnel strategy roadmap (from opt-in to upsell)
• Creative direction for landing page, email series, lead magnet
• Copy feedback and direction to make everything sound on-brand
• Tech stack optimization (ConvertKit, WordPress, ThriveCart, etc.)

✌️ Pinterest-Led Creative Campaigns

A custom-created Pinterest SEO strategy for your brand focused on organic traffic, brand awareness, and conversions. Chelsea guides your brand through a Pinterest-first launch or seasonal campaign, with content designed to drive evergreen traffic, sales, and subscriber growth.

• Keyword and content plan
• Pinterest account optimization
• Visual and content direction for pins, posts, and pages
• Pinterest funnel setup (from Pin to product)
• Template design
• Promoted pins optimization (optional)

✌️ Creative Direction for Website Sale Prep

Dreaming of selling your digital business and want to get top dollar for it? You need Chelsea on your side. Chelsea is a business intermediary, having sold over $4 million worth of online businesses. As an interim creative director, she can help prep your business for exit—with every creative asset fine-tuned to attract buyers and boost valuation.

• Creative audit of site, assets, and funnels
• Updated design and branding direction for a premium feel
• Market-positioned updates to homepage, blog layout, lead gen offers

SPEAKER QUICK-SHEET 🎤

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Chelsea Clarke – Digital Investor, Author & Creator Economy Consultant

Chelsea Clarke is a digital investor and founder of HerPaperRoute®, and the author of “Glow Up Yourself.”

Through her work at HerPaperRoute, she has helped 100k+ creators learn how to acquire, monetize and sell businesses. Her debut book will be coming out this Fall 2025.

Chelsea also founded Niche Investor, a boutique investor platform that connects content creators looking to sell their online businesses with investors eager to buy.

Chelsea has put over $4,000,000 USD in the pockets of content creators, by helping them sell their businesses at Niche Investor.

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