What To Do After Buying A Website: 7 Steps No One Talks About

So you just bought a website. First of all, congrats! You’re officially a digital real estate investor. Cue the champagne, the humblebrag in your group chat, and maybe even the sly “oh yeah, I own an online business now” drop at brunch.

But here’s the thing most people won’t tell you: buying the site is just the beginning. The real work—the part that determines whether you make your money back fast or end up with a digital lemon, happens after the deal closes.

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Yet most new owners have no idea what to do next. That’s why in this week’s podcast episode, “I Bought a Website, Now What?!” I’m pulling back the curtain on my exact post-acquisition game plan.

It’s a Flip Strategy Breakdown Masterclass! Notably, this is the system I use every time I flip a site for profit, and it’s what turns a “cool purchase” into a six-figure exit.

Here’s a sneak peek at what you’ll hear inside this week’s HerPaperRoute Podcast episode:

1. The First Audit You Must Run

Most people skip straight to tinkering. I explain why the very first thing I do isn’t glamorous, but it saves me months of headaches (and sometimes thousands of dollars).

2. The Boring Step That Protects Your Entire Investment

It’s not $%xy. It’s not Instagrammable. But if you ignore it, your shiny new site could be vulnerable from day one. I share my checklist for locking it down.

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3. The Money Leaks Hiding in Plain Sight

Almost every site I buy has these kinds of revenue opportunities, often ones the previous owner overlooked. Once you spot them, it’s like flipping a switch. In the episode, I show you exactly where to look.

4. The “Quick Lift” Content Moves

This is the fun part. A handful of posts on any site usually hold massive untapped potential. Updating them the right way can bring in returns faster than waiting on brand-new content.

5. The Conversions Everyone Forgets About

Traffic is essential, but profit comes from conversions. In the episode, I break down which conversions I prioritize first to maximize revenue quickly.

6. Why You Need a Growth Map (Not a To-Do List)

The worst mistake? Trying to fix everything at once. I’ll walk you through how I decide which lever to pull first—so you get the biggest wins without burning out.

7. The One Temptation You Have to Resist

It’s the same mistake I see almost every new site owner make. And it’s why some websites flop instead of flip. I share how I avoid it, and what to do instead.

Tune In Now

Listen to the episode now:

iTunes | Spotify | Youtube

If you’ve ever wondered what actually happens after you buy a site, and how to make your money back faster, this episode is a mini-masterclass.

What To Do After Buying a Website: 7 Steps No One Talks About