147 Shares

How To Create A Social Media Strategy For Your Blog

It’s important to create a social media strategy for your blog. If you are wanting to learn how to market and promote your blog without spending a ton of money on advertising, you’ve come to the right place.

Developing a cost-effective social media strategy is absolutely possible when it comes to marketing a blog!




HerPaperRoute is a resource for online business development. Affiliate links may be used, which is at no cost to our readers. Disclosure.


 

~ Pin This ~

Create a social media strategy game-plan for your blog HerPaperRoute

 

Social Media Strategy For Bloggers

Social media and blogging go hand in hand. The old saying “If you build it, they will come,” unfortunately does not apply to blogging.

A more appropriate motto would be, “If you build it, and then promote promote promote some more, all day every day and never stop promoting it, they will come.”

Basically, if you want an audience for your blog, you are going to have to put in the work to get them there.

You can’t just post an article and expect the magic of the Internet to automatically send readers to you (although that would be sweet).

That’s why you need to treat your blog like the business that it is and become your own social media manager, one whose main job is to promote the heck out of every blog post.

You need a social media strategy. This post aims to help you out with this!

 

 

> To start your own blog, set up correctly for monetization, read this how-to-quickstart-guide!

 

I went from 5 thousand monthly page views on Pinterest to over 500 thousand Pinterest page views in 1 month

What that amount of Pinterest page views do for my blog traffic is massive, sending thousands of new visitors to my website every day, resulting in thousands of new subscribers and customers.

I created this social media strategy and bundled it into a downloadable planner which you can have a copy of!

By following this social media schedule I more than tripled my traffic and engagement within the first few days, and grew my followers and email list substantially along with it.

For Your Blog To Succeed, You Are Going To Need To Create A Social Media Strategy. Have Mine!

Taking the time now to sit down and plan where you want your blog to be a year from now is important.

  • What are your goals?
  • How many followers do you aim to reach each month on each social network?
  • How many page views will you gain each month?
  • What can you do every day to reach these goals?

Start by downloading my free social media strategy planner, which is available for free in my members-only resource library, called the HerPaperRoute Profitable Blog Toolkit.

This printable (and fillable!) guide will help you plan your ideal social media schedule, as it includes suggestions of daily and weekly blog and social media duties, as well as a yearly goals checklist.

As a member, you will also get a free copy of my Haute Hashtags ebook, and other helpful tools.

PROFITABLE BLOG TOOLKIT

Get Instant Access To My Members-only Resource Library Packed With FREE Tools To Grow Your Blog + Biz!

100% Free. Unsubscribe anytime Powered by ConvertKit

 

Promote The Heck Out Of Your Blog Posts – Tips To Triple Your Traffic

It’s important to be active and consistent on social media. You should be posting to your social networks every single day, several times a day. And not just posting your own content, but other people’s content as well.

In addition to posting content, don’t forget to regularly engage with people and other bloggers in your niche too.

You may be thinking “Woah! That sounds like too much of a time eater! When will I have time to actually blog?!”

Fear not! Thankfully there are tools that can automate the process of social media content scheduling for you.

 

Content Scheduling: There’s An App For That

social media strategy Best social media content scheduler better than buffer cheaper than meet edgar smarterqueue Tools And Resouces - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.comFacebook, Twitter: I use SmarterQueue and it is THE BEST tool for putting your social media marketing on auto-pilot. Known as the app that is “better than Buffer and better and cheaper than MeetEdgar,”

SmarterQueue allows you to set up posts for Facebook, Twitter & Instagram that can be scheduled and then re-posted on autopilot.

So you don’t have to re-create posts for your evergreen content, which was something that annoyed me with Buffer. If you want to grow your network and business following its essential that you be posting content to social media consistently, and this app makes this possible.

> Try SmarterQueue free on a DOUBLE trial here

> Check out my guide on how to use SmarterQueue here

 

social media strategy planoly instagram scheduler plan instagram feed shopable instagram sell on instagram make money on insytagram herpaperroute social media guide grow traffic blog tips

Instagram: I use Planoly to schedule Instagram. The free account allows you to plan, design and track your Instagram posts and the premium accounts allow you to do even more – including create a shoppable Instagram account so you can sell items right from your account.

I also use Tailwind’s hashtag finder to find and use the best Instagram hashtags.

Recently Instagram announced that it now allows for auto-posting from third party vendors. Read all about that here!

 

Pinterest: At first, Pinterest may seem like a hard egg to crack. It isn’t a social network (it’s a search engine) but it is very important that you are on it, and use it, consistently.

Most of my traffic comes from Pinterest – more than Facebook, Twitter, Instagram and Google Plus combined.

I use Tailwind to auto-post for me, all day long.

 

Tailwind for Pinterest– I saw a HUGE spike in traffic coming from Pinterest once I started using Tailwind to schedule my pins.

 

Now I use Tailwind for all of my websites and it’s crazy how much traffic it brings in! Tailwind has in-depth analytics, giving you a multitude of tools to rock your Pinterest marketing from one comprehensive dashboard.

Tailwind is partnered with Pinterest, so it’s believed that Pinterest and Pinterest’s algorithm favors content coming in from Tailwind, and ranking those pins higher in search results.

> Read my guide to using Tailwind here

 

Pinterest Isn’t A Social Media Platform, It Is A Search Engine

And a huge search engine at that!

So make sure that you use SEO to your advantage there, by filling your pin descriptions, Pinterest profile description, and boards with keywords!

 

social media strategy Tailwind Visual Marketing Suite

 

 

Where To Promote Your Content

Posting to your own pages on Facebook, Twitter, Instagram, Google Plus, ect is necessary. But don’t stop there! You should be promoting your blog posts all over the place. My 3 favorite places to post content to are listed below.

You Could Be Promoting Your Content In All Of These Places:

Instagram Pods

Pods on Instagram are groups where members share their recent photo post, and all of the other members like it and comment on it. This instantly boosts your photo’s reach which encourages your chances of beating Instagram’s algorithm and appearing higher in search results.

Images that have comments of more than 4 words on them makes it more likely to appear in the top search results.

And PODs are a great way to achieve this. You can usually find Instagram pods to join by checking blogging related Facebook groups, as people often mention them.

 

social media strategy Join My Tailwind Tribe - Creating Your Social Media Game-Plan - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

Tailwind Tribes

Tailwind Tribes are an amazing way to increase your Pinterest ranking while supporting your fellow pinners. Tribes are groups of pinners that repin each other’s content to max one another’s chances of ranking high on Pinterest.

Join my tribe here free plus get a month of Tailwind, free too!

Facebook Groups

Facebook groups for bloggers are awesome! Groups are a place to share information, help one another, and promote content.

Being active in these groups is a really good way to get your content seen and to gain new followers.

Usually, there will be a daily thread where members can comment links to their content, in exchange for liking/sharing/engaging with other member’s content.

Come join my Facebook group: Lit Up Bloggers & Entrepreneurs On HerPaperRoute

 





 

I check my Facebook groups again at 9am and 1pm to post my links in any new threads, as well as engage with other member’s content.

There are literally thousands of Facebook groups for bloggers out there!

You can also post to Reddit daily, and use Mix.com as well. (By the way, I’d love it if you shared this post if you are finding this helpful!)

 

>> Ready to start your own blog? Make sure you read this…

 

What Are The Best Times To Post On Social Media?

You’ve probably seen those infographics on Pinterest telling you what time of day is best to post online for maximum engagement and visibility.

They tend to say it’s best to post on Facebook between 1-4pm and Twitter between noon-5pm. Well, I’m going to be frank here…that information is bullshit!

Whaa?? Read on.

Restricting your posts to those time parameters is bullshit because what’s 9am to you in your timezone in California is 1pm in Halifax, 5pm in London, and 2am in Australia.

The truth is ANYTIME is the right time to post on social media, as SOMEONE is awake and online SOMEWHERE in the world at any moment.

That’s why I recommend posting at all times of the day and night.

Those infograph time – to – post parameters are nice if you only want to be seen by people in your exact time zone, but if you want to be seen online globally, those time parameters are actually quite limiting!

 

How Much Should I Post On Social Media?

In short, a lot! The more you post on Twitter, Google+and Pinterest, the better.

Best to keep Instagram, Facebook and LinkedIn to 2-3posts per day.

My free social media strategy planner below has a checklist to help you organize when to post, where. Get it here:

social media strategy Free Blog Planner - Free Printables - Styled Stock Photos - Passive Income - Affiliates - Content - Social Media - Management - SEO - Promote | www.herpaperroute.com

PROFITABLE BLOG TOOLKIT

Get Instant Access To My Members-only Resource Library Packed With FREE Tools To Grow Your Blog + Biz!

100% Free. Unsubscribe anytime Powered by ConvertKit

Hang In There! Building An Online Following Takes Time

Your social media strategy should be plotted out for the year, but take each month in stride. Decide what you will post, where and how often, and stick to your tasks each month.

After that month, see what worked and what didn’t and then change up how you promote the next month if need be.

Don’t be scared to try new types of promotion – your social media strategy should always be evolving. And know that it takes time to build a following online.

It doesn’t happen overnight, but if you believe in yourself, your business, and stay consistent and stick to your plan, your following WILL grow and your blog WILL succeed.

Hang in there! And check out my free and premium online courses for further blog and business training!







147 Shares

38 Comments

  1. Rachael October 21, 2017 at 9:56 pm

    This is amazing! Definitely pinning it for later so I can create a social media strategy once I am finished redesigning my site!

    Reply
    1. Chelsea | Profitable Blogging Tips | HerPaperRoute.com - Site Author October 24, 2017 at 7:00 pm

      Awesome!! Thank you for pinning it, and good luck on your site redesign! Message me if you have any questions or need any help!

      Reply
  2. Melissa Rogers October 21, 2017 at 9:34 pm

    This is great!! Thanks for sharing!

    Reply
  3. Liberty Campbell October 21, 2017 at 4:15 pm

    This was so helpful!! I have the hardest time finding things to post on my social media, I am a lifestyle blogger and have a hard time knowing what I should share with the few followers I do have. Have any advice? Thanks!

    Reply
    1. Chelsea | Profitable Blogging Tips | HerPaperRoute.com - Site Author October 24, 2017 at 7:02 pm

      Hi, it can be tough to think up content to post, but you can share one blog post several ways, share a quote from it one day, a different quote the next, then share one of the affiliate links from it, and so on. A mix of your own posts, other people’es posts, affiliate links, cross-promotion to your other accounts ect! Check out my this post for some more help on that: https://herpaperroute.com/why-i-left-buffer-for-smarterqueue/

      Reply
  4. Maria Palma October 1, 2017 at 6:25 pm

    Very helpful article! I just started using both Tailwind and Boardbooster to see which one would work better for me. I have noticed an uptick in views, plus I’ve been getting more Pinterest followers as well.

    Reply
    1. Chelsea | Profitable Blogging Tips | HerPaperRoute.com - Site Author October 24, 2017 at 7:03 pm

      That is great to hear! I use both Tailwind and BoardBooster too, they work well together and each boost blogs in different yet equally important ways!

      Reply
  5. Claudia Orengo August 18, 2017 at 11:55 am

    That’s a super interesting and complete article! Thank you for sharing 🙂 I also share a lot my blog posts and my favorite tool for Instagram is Viraltag. Have you tried it? They are also great for Pinterest, although I agree that there’s nothing like Boardbooster… it’s gold!

    Reply
  6. Pingback: How To Start A Blog: Simple Steps To Set Up A Website Correctly So You Can Make Money Blogging! In Under 10 Minutes! – ShesBabely

  7. ogunleye July 25, 2017 at 9:57 pm

    Wow, that’s a lot of info to work with

    Reply
  8. Shadab Alam July 25, 2017 at 2:15 am

    Really a great article. I am now using Tailwind but will try boardbooster in future.
    Will apply all of the tips on Pinterest.
    Thanks for such beautiful and helping content.

    Reply
    1. Chelsea | HerPaperRoute.com | ShesBabely.com - Site Author July 25, 2017 at 5:19 pm

      Awesome! The great thing about these apps is that they each do something important, so you can use them at the same time to maximize your Pinterest reach. Happy pinning!

      Reply
  9. corinatime July 19, 2017 at 12:45 am

    Thank you so much for the great and helpful tips. I just started and it is a little overwhelming sometimes. I am using boardbooster already but I have no group board I wonder how to find them on pinterest.

    Reply
  10. Jan Limark Valdez June 14, 2017 at 11:38 am

    Hello Chelsea,

    This post is amazing. I didn’t know SmartQueue but thanks to you, I found a way to make things work for my Social Media handles. I also love the tips you gave about growing traffic through Pinterest.

    All the Best,
    Jan Limark

    Reply
    1. Chelsea | HerPaperRoute.com | ShesBabely.com - Site Author July 20, 2017 at 4:19 pm

      Thanks Jan! I’m glad I could help! Traffic is something we all need, but can be the hardest thing to get when starting out, and those apps make it way easier!

      Reply
  11. Jennifer (PotPieGirl) May 23, 2017 at 6:30 am

    Great post – thanks for sharing! Question: HOW do you use BoardBooster and Tailwind? I know I have my own unique way of using those tools, but always curious to hear exactly how others use them. Congrats on your success!

    Jennifer
    ~PotPieGirl

    Reply
  12. Nancy May 22, 2017 at 4:28 pm

    This is amazing, thank you! I’m one of those people who write content but I haven’t figured out how to promote my blog effectively so this post is helpful. Stupid question – when you say you should be pinning 40x a day, what exactly does that mean? Should I be pinning my posts to different Pinterest groups or…?

    Reply
  13. treesworldblog May 22, 2017 at 2:44 am

    I am super new to blogging,love the tips, I will definitely use them!

    Reply
  14. Kavita Singh May 20, 2017 at 3:25 pm

    Amazing…. That was really helpful.. am struggling to get accustomed to Pinterest but your post made it a little easier for me… Thank you so much for sharing this… it will surely help newbies like me 😀

    Reply
    1. Chelsea | HerPaperRoute.com | ShesBabely.com - Site Author July 20, 2017 at 4:16 pm

      Thank you Kativa. Pinterest can be confusing at first but its so worth it to learn. Using a business account and rich pins will help you bigtime. This guide will explain how to do that https://herpaperroute.com/why-you-need-rich-pins/

      Reply
  15. Pingback: How To Actually Make Money Blogging | HerPaperRoute

  16. Stacey May 6, 2017 at 5:27 pm

    Lots of great info here. Thanks! I am definitely subscribing!

    Reply
  17. Circle of Daydreams May 6, 2017 at 1:18 pm

    I know I need a ‘plan’….. my life is just so crazy with my day job that I really need to knuckle down and get more systems and schedules in place. Otherwise, not much is going to get done! Great post, Chelsea.

    Reply
    1. Chelsea | HerPaperRoute.com | ShesBabely.com - Site Author July 20, 2017 at 4:12 pm

      Hi – how is your plan and blog coming along? The more organized you are, themore success you will have in blogging. Let me know if you need any help 🙂

      Reply
  18. Jasmine - LoveLifeLaughMotherhood May 3, 2017 at 12:16 am

    I like how you set this up!

    Reply
  19. Gurman Dhillon May 2, 2017 at 1:59 pm

    great post ! subscribing for now 🙂

    Reply
    1. Chelsea | HerPaperRoute.com | ShesBabely.com - Site Author May 2, 2017 at 2:13 pm

      Wonderful, thank you, great to meet you Gurman!

      Reply
  20. taylermorrell May 2, 2017 at 3:15 am

    I used to use Tailwind, but I prefer using Coschedule, especially now they allow you to schedule out Instagram posts!

    Reply
    1. Chelsea | HerPaperRoute.com | ShesBabely.com - Site Author May 2, 2017 at 2:14 pm

      Hi Tyler, I like CoSchedule too, it is a useful tool. Thank you for mentioning it!

      Reply
  21. babiestobookworms May 2, 2017 at 2:20 am

    This is great advice! It can be overwhelming to build all of your social media channels, and it’s really helpful to have a plan like this.

    Reply
    1. Chelsea | HerPaperRoute.com | ShesBabely.com - Site Author May 2, 2017 at 2:17 pm

      Thank you, and you are so right. Sometimes just taking a moment to write out our tasks gives us a clarity, and makes it way easier to get all of it done.

      Reply
  22. elizabethcolette May 1, 2017 at 6:34 pm

    Thanks so much for these tips. I recently started a blog and am just getting use to promoting it. I haven’t really used social media yet, that’s my next step.

    Reply
    1. Chelsea Clarke | Blog Strategist, HerPaperRoute.com - Site Author May 1, 2017 at 11:04 pm

      Awesome! I’m glad its helpful. If you need any help developing your blog, check out this page: https://herpaperroute.com/how-to-blog/

      Reply
  23. stayathomescience May 1, 2017 at 12:24 pm

    I’m new to blogging and this is really good information. Thanks for this post! 🙂

    Reply

I want To Hear From You! What Are Your Thoughts?