Want Instant Traffic? Write These 2 Types Of Blog Posts
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Do you want an instant traffic surge to your blog? Great. If you were to write these two types of blog posts, I can almost guarantee a flood of new readers will visit your site.
Today we are discussing the importance of compilation posts, to get your new blog on the map.
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I’m sure you’ve seen “Best Of” and “Roundup” blog posts across the web, you may just not have realized it by name. But they are everywhere. Because when done right, they are really effective for generating free blog traffic.
These 2 types of blog posts are a perfect way to bring traffic back to your blog. While also helping to get some recognition for yourself at the same time.
What Is A “Best Of” Blog Post?
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Now, if you’re not familiar with the idea of a “Best Of” post, let me give you the quick rundown.
A “Best Of” Blog post is nothing more than a list of links to posts on a related topic.
Let’s say you have a recipe blog where you share a variety of recipes.
You could do a post about no-bake desserts or kid-friendly slow cooker recipes. You introduce your readers to the topic and then just make a list of all the recipes on your site that follow that theme.
Link to them all and if you’re feeling ambitious, add a little paragraph about each recipe and a picture of the dish.
You can do this for any type of blog. If you blog about online marketing, make a “best list building tips” post.
If you’re blogging about weight loss, write up a “best weight lost tips for cardiac patients” post. If you’re a parenting blogger, share “15 entertaining summer crafts to keep your little ones busy.
Then include links to all of your best blog posts related to that topic, and a bit of text to entice people to want to click to read more.
What Is A “Roundup” Blog Post?
A “Roundup” is a type of blog post that features contributions from other bloggers in your related niche.
This one takes a bit more time to pull together because you will be researching and rounding up a bunch of other bloggers and linking to their content. But it can be well worth it as this one is an instant traffic getter.
Let’s say you are writing a blog post about “the 10 best gluten-free desserts.
Before you write the article, you’ll want to research some spectacular recipes and make a note of the URL leading to the recipe and the blog it’s housed on.
Then include a bit of text stating why you loved their recipe, and then include the link to their blog post where people can go and read it.
Note: Do NOT copy any of the actual content from the other blogger’s article itself! That is called plagiarism and copyright infringement and will get you in serious legal trouble.
Before you publish your article, email all of the bloggers who’s recipe you are linking to and let them know that you are featuring their recipe in your blog post and linking to their site.
Mention that it would be awesome if they were able to share your post on their social media. 9 times out of 10, people are happy to promote content where they are mentioned and praised!
Tips For Writing A Roundup Post
Another type of “Roundup” post could be “Beginner Knitting advice from 20 Industry Leaders”.
Get your schpeal together then research some knitting blogs and make a list of the ones you’d like to feature. While there, visit their contact page and jot down their email address or go ahead and fill out their contact form right then and there.
Make sure your schpeal sheds light on what your blog post is about. Ask them for their best knitting advice for newbie knitters and ask how they’d prefer to have you link to them…a recipe, product, blog post, lead magnet, or homepage just to name a few.
Once you get the blog post written that links to their content, write them a follow-up email to let them know that your post is “live” and ask if they wouldn’t mind sharing it with their audience and if they could tag you when and if they share it on social media.
Tips To Finding “Best of” or “Roundup” Content
Browse through your blog posts and make a list of thematically related posts that you can compile into a “Best Of” type of post.
For a “Best Of” post, I find it helps to focus on one category at a time. Open Trello, Google Docs, or Drafts and get to work starting a few “best of” posts.
Scan Facebook groups to see what people are asking in your niche. Keep an ongoing catalog of these questions to use for your next expert “Roundup” type of post.
Look through your own blog posts and look for a topic to provoke a question where various experts can share their insights with you for your “Roundup” post.
Don’t think that you’re limited to your own blog posts. There’s no reason why you can’t link to posts by other bloggers in your niche. It’s a great way to support your friends and get to know other bloggers.
Who knows, you may find other ways to collaborate once you establish that relationship. Just don’t use anyone’s images or more than a snippet of text without their permission.
Since “Best Of” and “Roundup” posts are such a treasure trove of information on one specific topic, they are much more likely to get shared around the web and social media.
Especially if you take the time to come up with a catchy title for your post and create a pretty collage image that makes it easy to share on social media.
Multiple Ways To Promote Your “Best Of” or “Roundup” Posts
In addition to asking the bloggers who you featured to share your roundup post, don’t forget to promote it heavily yourself, too!
- Email your list
- Promote on Pinterest with multiple pins
- Facebook Groups
- Your own Facebook business page
- Pinterest Promoted Pins
- Facebook Ads
- Instagram Ads
- Twitter Ads
- See: More ways to promote your blog content
Final tip for maximum traffic
When you are writing a post for social media, be sure to tag all of the bloggers that you featured.
This way, their audience can click to read the blog post, and you will likely get some engagement from the bloggers you featured, as well.
For more in-depth training on how to create and format an effective roundup post, read this Ultimate Guide.
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