December Content Ideas – What To Post This Month
Searching for some December content ideas for your social media and blog? Your search ends here. Content creators, business owners, and social media managers – this one’s for you!
December has arrived, and with it comes the most festive, busy, and let’s be honest, biggest-sales time of the year.
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This month is packed with opportunities to engage your audience, spread holiday cheer, and set the stage for an epic end to the year.
In this guide, we’ll explore 35 content ideas that will help you keep your audience hooked, your brand thriving, and your creative juices flowing right through to the New Year. Let’s dive in!
Holiday-Themed Content
1. Gift Guides
December is prime gift-shopping season, and people are always on the lookout for inspiration. Create gift guides tailored to different audiences, like “Gifts for Her,” “Gifts Under $50,” or “Tech Gifts for Gadget Lovers.”
How to Execute: Curate a list of products with a mix of budget-friendly and luxury items. Include links to where your audience can purchase these gifts, and consider using affiliate links to earn some extra income. You can create a blog post, a series of Instagram posts, or even a YouTube video highlighting your picks.
2. Holiday Decor Ideas
Everyone wants their home to look festive, and they’re looking for new and creative ways to decorate. Sharing decor ideas not only inspires your audience but also positions you as a go-to resource for holiday inspiration.
How to Execute: Share tips on how to decorate different areas of the home, from the Christmas tree to the dining table.
Offer DIY projects for those who love crafting or suggest sustainable decor options for the eco-conscious. Use high-quality photos or step-by-step video tutorials to guide your audience through the process.
3. Holiday Recipes
Food is a huge part of the holiday season, and everyone loves trying new recipes. Whether your audience is looking for traditional dishes or something with a twist, holiday recipes are always a hit.
How to Execute: Post your favorite holiday recipes, from main courses to desserts and festive drinks. Consider doing a holiday baking series where you share a new recipe each week. If you’re into video content, create cooking tutorials that walk your audience through the recipes step by step.
4. Holiday Shopping Tips
Holiday shopping can be stressful, and your audience will appreciate tips that make the process easier. This content can help them save time, money, and hassle, which is always a win.
How to Execute: Share advice on finding the best deals, shopping locally, or doing last-minute shopping.
Create a blog post with a list of online retailers offering holiday discounts or a social media post with tips on avoiding holiday shopping pitfalls. For a unique twist, focus on sustainable or ethical shopping options.
5. Christmas Countdown
A Christmas countdown is a fun way to keep your audience engaged throughout December. It builds excitement and anticipation as the big day approaches.
How to Execute: Share daily or weekly content leading up to Christmas, like a countdown calendar with tips, quotes, or small challenges.
For example, you could post a daily holiday tip, share a favorite Christmas song, or run a “12 Days of Christmas” series featuring different content each day. This is a great way to build a sense of community and keep your audience coming back for more.
Year-End Reflections and Planning
6. Year in Review
December is a time for reflection, and a “Year in Review” post allows you to look back on the highlights and milestones of the year. It’s a great way to share your journey with your audience and celebrate the progress you’ve made.
How to Execute: Create a blog post, video, or social media series that highlights the key moments of your year. This could include personal achievements, business milestones, or even challenges you’ve overcome. Add photos, videos, or infographics to make the content more engaging.
7. Gratitude Posts
The holiday season is all about gratitude and giving thanks. Sharing what you’re grateful for helps build a connection with your audience and encourages them to reflect on their own blessings.
How to Execute: Post a series on social media where you share one thing you’re grateful for each day leading up to Christmas. You could also create a blog post listing the top things you’re thankful for this year.
Encourage your audience to share their own gratitude in the comments or through a dedicated hashtag.
8. Lessons Learned
Reflecting on the lessons you’ve learned over the past year shows growth and resilience. It’s relatable content that resonates with your audience, especially as they reflect on their own experiences.
How to Execute: Write a blog post or create a video where you discuss the key lessons you’ve learned this year.
Be honest and open about the challenges you faced and how you overcame them. This content can be inspiring and motivational, helping your audience feel less alone in their struggles.
9. Goal Setting for the New Year
As the year comes to a close, people start thinking about their goals for the upcoming year. Offering tips on goal setting positions you as a helpful resource and encourages your audience to plan ahead.
How to Execute: Share tips on setting realistic and achievable goals for the new year. You could create a downloadable worksheet or planner that helps your audience map out their goals.
Consider running a goal-setting workshop or live session where you guide your audience through the process.
10. Favorite Tools of the Year
Sharing the tools, apps, or resources that made your year easier is valuable content for your audience, especially if they’re always on the lookout for ways to improve their workflow.
How to Execute: Create a roundup post or video where you highlight your favorite tools of the year.
Explain how each tool helped you and why you recommend it. This content is especially useful for fellow content creators, business owners, and entrepreneurs who are looking for recommendations.
Winter-Themed Content
11. Winter Fashion
With the cold weather setting in, your audience is looking for ways to stay warm while still looking stylish. Winter fashion content is perfect for showcasing cozy outfits and seasonal trends.
How to Execute: Share outfit ideas for different winter occasions, like holiday parties, cozy nights in, or outdoor adventures.
Create a lookbook video, a series of Instagram posts, or a blog post featuring your favorite winter pieces. Don’t forget to include links to where your audience can purchase the items.
12. Winter Skincare Routine
Winter can be tough on the skin, and your audience will appreciate tips on how to keep their skin healthy and glowing during the colder months.
How to Execute: Share your winter skincare routine, including product recommendations and tips for dealing with common winter skin issues like dryness and irritation.
Consider creating a video tutorial or a step-by-step blog post. You could also review your favorite winter skincare products or do a “morning skincare routine” versus “nighttime skincare routine” comparison.
13. Winter Wellness Tips
Staying healthy and active during the winter can be challenging, but it’s something everyone strives for. Sharing wellness tips helps your audience maintain their health and well-being through the colder months.
How to Execute: Offer advice on staying active indoors, such as at-home workout routines or yoga sessions. Share immune-boosting recipes, like hearty soups or herbal teas, that are perfect for winter.
You could also create content around mental health, offering tips on combating the winter blues.
14. Cozy Home Ideas
When it’s cold outside, everyone wants their home to feel like a warm, inviting haven. Sharing tips on how to create a cozy home atmosphere is a surefire way to engage your audience.
How to Execute: Post content on how to make your home cozier, from DIY blankets and homemade candles to setting up a reading nook.
Create a home tour video showcasing your own winter decor or write a blog post with tips on choosing the right lighting, textures, and scents to create a cozy vibe.
15. Winter Photography
Winter landscapes and cozy indoor scenes make for beautiful photography. If you have a knack for capturing the beauty of the season, this content can be incredibly engaging.
How to Execute: Share tips for taking stunning winter photos, whether it’s snowy landscapes, holiday lights, or cozy indoor setups.
Create a photo series on Instagram or a blog post with your best winter shots. Consider offering a winter photography challenge to your audience, encouraging them to share their own photos with a specific hashtag.
Social Media-Specific Content Ideas
16. Instagram Holiday Challenges
Holiday challenges are a great way to boost engagement and build community on Instagram. They encourage your followers to participate and share their own content.
How to Execute: Create or join an existing Instagram challenge focused on the holidays or year-end reflections.
For example, you could do a “12 Days of Christmas” challenge, where you post something festive each day leading up to Christmas. Encourage your followers to join in and use a specific hashtag.
17. Holiday-Themed Reels or TikToks
Short, festive videos are perfect for platforms like Instagram Reels and TikTok, where quick, engaging content thrives. Holiday-themed videos can spread cheer and quickly go viral.
How to Execute: Create holiday-related content like decorating tips, festive outfit ideas, or quick holiday recipes.
You could also do a series of “How to” videos for holiday crafts, or fun challenges like a “Holiday Dance Challenge.” Use trending holiday hashtags to increase visibility.
18. Engagement Posts
Engagement posts are a great way to interact with your audience, learn more about them, and boost your social media presence during a high-traffic month.
How to Execute: Ask questions about holiday plans, traditions, or favorite holiday memories. Create polls or quizzes to engage your audience and encourage them to share their thoughts.
For example, you could ask, “What’s your favorite holiday movie?” or run a poll on “Christmas trees: Real or fake?”
19. Giveaways
Everyone loves the chance to win something, especially during the holiday season. Giveaways can increase your reach, attract new followers, and show appreciation to your current audience.
How to Execute: Host a holiday-themed giveaway with prizes like gift cards, products, or services.
Make it easy to enter by asking participants to like, comment, and share your post. Collaborate with other creators or brands to offer bigger prizes and reach a broader audience.
20. Behind-the-Scenes Content
Your audience loves getting a peek behind the curtain. Sharing behind-the-scenes content makes your brand more relatable and builds trust with your followers.
How to Execute: Share the process behind your holiday content creation, preparations for the holidays, or what your day-to-day looks like during this busy season.
Show the real, unfiltered moments—like wrapping gifts, decorating, or even the chaos of holiday prep. It’s a great way to connect on a personal level.
Content for Business Owners
21. Holiday Sales Promotions
December is one of the busiest shopping months of the year. Highlighting holiday sales promotions can drive traffic to your business and boost year-end revenue.
How to Execute: Create posts, emails, or videos promoting your holiday sales, discounts, or special offers. Use eye-catching visuals and clear calls-to-action.
Consider running a series of limited-time offers to create urgency and encourage quick purchases.
22. Customer Appreciation Posts
Showing appreciation for your customers fosters loyalty and strengthens your relationship with them. It’s a simple yet effective way to say thank you.
How to Execute: Post a heartfelt thank you message, share customer success stories, or highlight testimonials.
You could also run a special promotion exclusively for existing customers or offer a small token of appreciation, like a discount code or freebie.
23. Year-End Business Review
A year-end review allows you to reflect on your business’s growth, achievements, and challenges. It’s also a great way to share your journey with your audience and build transparency.
How to Execute: Create a blog post, video, or social media series that highlights your business milestones, challenges overcome, and lessons learned throughout the year.
Share your goals for the upcoming year and invite your audience to share theirs as well.
24. Holiday-Themed Email Campaigns
Email campaigns are a powerful tool for reaching your audience directly, especially during the holiday season when people are actively looking for deals and inspiration.
How to Execute: Design holiday-themed email campaigns that promote your products, share valuable tips, or offer holiday greetings. Include eye-catching visuals, engaging subject lines, and clear calls-to-action.
Consider creating a holiday email series that builds anticipation for a big event or sale.
25. New Year’s Marketing Strategy
As the year ends, it’s important to start planning for the next. Sharing insights on marketing strategy helps your audience get a head start on their own planning and positions you as a thought leader.
How to Execute: Share tips on creating a successful marketing strategy for the new year, including goal setting, identifying trends, and planning campaigns.
Offer a downloadable guide or checklist to help your audience organize their thoughts and plan effectively. You could also host a live workshop or webinar to discuss marketing strategies in-depth.
December Events and Observances
26. Hanukkah Content
Hanukkah is a significant holiday for many, and sharing content around it can help you connect with a broader audience. It’s also an opportunity to educate those who may not be familiar with the traditions.
How to Execute: Share content focused on Hanukkah traditions, such as lighting the menorah, playing dreidel, or making traditional foods like latkes and sufganiyot.
You could also create educational posts that explain the history and significance of Hanukkah. Consider posting a series that covers each night of Hanukkah, sharing a different tradition or recipe each day.
27. Winter Solstice
The Winter Solstice marks the shortest day and longest night of the year, making it a unique opportunity for content that explores themes of reflection, renewal, and the changing seasons.
How to Execute: Highlight the Winter Solstice by sharing ways to celebrate, such as creating solstice-inspired crafts, preparing a special meal, or practicing rituals that honor the change in seasons.
You could also share reflective content that encourages your audience to embrace the quiet and stillness of the season, offering journaling prompts or meditation tips.
28. National Cookie Day (December 4)
Who doesn’t love cookies? National Cookie Day is a fun, lighthearted observance that’s perfect for sharing baking content and engaging your audience with something sweet.
How to Execute: Share your favorite cookie recipes, from classic chocolate chip to holiday-themed gingerbread.
Consider hosting a cookie swap event, either virtually or in person, where your followers can share their own recipes and creations. You could also create a cookie decorating tutorial or challenge your audience to bake along with you.
29. New Year’s Eve Planning
New Year’s Eve is the grand finale of the holiday season, and your audience will be looking for ideas on how to celebrate in style. This content helps them plan a memorable send-off to the year.
How to Execute: Offer ideas for hosting a New Year’s Eve party, including theme suggestions, recipes for party snacks and drinks, and fun activities like a DIY photo booth or a countdown playlist.
You could also share tips for setting up a virtual New Year’s Eve celebration, perfect for those who want to connect with friends and family from afar.
30. Giving Tuesday (first Tuesday after Thanksgiving)
Giving Tuesday is all about giving back, making it a meaningful way to connect with your audience on a deeper level. It also aligns with the holiday spirit of generosity and kindness.
How to Execute: Create content that encourages your audience to give back, whether through donations, volunteering, or random acts of kindness.
Highlight charities or causes that are important to you, and consider organizing a fundraiser or donation drive. You could also share stories of how giving has impacted your life or the lives of others, inspiring your audience to get involved.
Creative and Fun Content Ideas
31. Holiday DIY Projects
DIY projects are a hit during the holidays, offering a fun and creative way for your audience to get into the festive spirit. Plus, they’re perfect for engaging your audience with interactive content.
How to Execute: Share step-by-step tutorials for DIY holiday gifts, decorations, or crafts.
Focus on projects that are easy to do at home, using materials that are inexpensive or readily available. You could also create a series of DIY videos or blog posts leading up to Christmas, each one featuring a different project.
32. Virtual Holiday Events
With more people connecting online than ever before, virtual events are a great way to bring your community together. They’re also a flexible option that allows you to reach a wider audience.
How to Execute: Host or promote virtual holiday events, such as online workshops, holiday parties, or live Q&A sessions.
You could offer a virtual cooking class where you guide participants through making a holiday dish, or host a live holiday trivia night. Make sure to promote these events in advance to maximize participation.
33. Holiday Movie Reviews
Holiday movies are a staple of the season, and sharing reviews or recommendations can spark conversation and engagement with your audience.
How to Execute: Create content around your favorite holiday movies, offering reviews, trivia, or behind-the-scenes facts.
You could also curate a list of must-watch holiday movies, categorizing them by genre or mood (e.g., family-friendly, romantic comedies, classic holiday films). Consider hosting a holiday movie marathon event where you watch and discuss films with your audience.
34. December Bucket List
December bucket list is a fun way to encourage your audience to make the most of the month. It also offers plenty of opportunities for them to engage with your content by sharing their own experiences.
How to Execute: Create a December bucket list with activities like visiting holiday markets, baking cookies, taking a winter hike, or watching a holiday movie marathon.
Share your own progress on social media and encourage your audience to join in by sharing their bucket list items with a specific hashtag. You could also offer a printable version of the bucket list for your followers to download and use.
35. Favorite Memories of the Year
As the year comes to an end, reflecting on favorite memories is a way to connect with your audience on a personal level. It’s also a chance to celebrate the positives, even in challenging times.
How to Execute: Share a blog post, video, or social media series where you highlight your favorite moments of the year, whether they’re personal milestones, business achievements, or memorable experiences.
Invite your audience to share their own favorite memories in the comments or through a dedicated hashtag. This content can be both nostalgic and uplifting, making it a great way to close out the year.
December Content Ideas – Conclusion
Congratulations, you made it through this epic list of 35 content ideas to keep your December calendar full, festive, and engaging!
From holiday cheer to year-end reflections, this month is packed with opportunities to connect with your audience, grow your brand, and end the year on a high note.
You might find your brand sharing gift guides, hosting virtual events, or simply reflecting on the year that was.
Now you get to get creative, have fun, and create those meaningful moments for your customers.
Here’s to making December your best content month yet—let’s finish the year strong and set the stage for an amazing new year!
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