Want to make your sales copy more persuasive? Then you need to know these 3 micro copy hacks.
Sometimes the tiniest shifts can make a big difference.
When writing copy for your offers, it’s common to overthink it and go big. But really, the most effective and high-converting sales pages usually are the ones that keep it simple.
So today, we’re going to get micro with your copy.
I’m dropping 3 hacks that will instantly make any piece of copy you write more persuasive, captivating, and compelling.
Copy Hack #1. Convey confidence with four little letters
Consider the difference between the following two sentences:
Want to Make More Money?
Become a member of HerPaperRoute today and get a toolkit packed with resources to help you make that paper. All for FREE!
“If you join my 6-month coaching program, you’ll receive daily access to me, weekly 1:1 coaching calls, and a free pass to all of my other courses and programs.”
“When you join my 6-month coaching program, you’ll receive daily access to me, weekly 1:1 coaching calls, and a free pass to all of my other courses and programs.”
Did you catch the difference? It’s subtle, but it’s there! And it all comes down to two little words: “If” vs. “when”.
The “when” version is so much more persuasive because it conveys confidence in your offer (but without being cocky or condescending).
The “if” version is more wishy-washy. And wishy-washy is a killer when it comes to sales.
I rarely ever use the word “if” in my sales copy unless I’m talking about something that’s unlikely to happen. For instance:
“If you aren’t 100% satisfied with your purchase, you can request and receive a full refund within 30 days of purchasing.”
Other than that, it’s “when” for the win! This simple swap can be applied anywhere and everywhere, b-t-dubs: sales pages, launch emails, website copy, landing pages, the works.
Try it out! Convey confidence in what you have to offer and your audience will feel confident about it, too.
Copy Hack #2. It’s not me, it’s you
This hack is as simple as swapping the word “I” for the word “you”.
Okay okay, this one isn’t a straight swap across the board.
But my point is this: A great piece of copy is always focused on the person reading it, not the person writing it.
Here’s a fun fact. Did you know your brain is wired to analyze a situation to see what you personally stand to gain (or lose) from that situation?
Yes, at our core, we’re all a little self-centered. And this means that when someone is reading your services page, or a sales email you wrote, or even just a social media post, they’re usually thinking one thing:
“What’s in it for me?”
If they glance through and see the word “I” dominating your copy, it’s a subtle cue that can be a big turn-off subconsciously.
What does this mean for your copy? It means that a sentence like…
“I created this program because I’m super passionate about helping photographers turn their hobby into a full-time business.”
… should be re-phrased as:
“This program will help you turn your photography hobby into a full-time business.”
See how that works? It’s simple but powerful. This hack can take a bit more re-jigging than the first one, but the end result is worth it.
Copy Hack #3. Round it off with a third
This final hack isn’t totally conversion-centered, but rather, a super simple way to instantly make your copy sound better.
So what’s the tip? Groups of three, my friend!
Whenever possible, round off a list of two items with a third. No matter what you’re talking about, this tiny tip works like magic!
“You’re so ready to quit your day job and go full-time in your business.”
Could be re-phrased into a group of three like so:
“You’re so ready to quit your day job, go full-time in your business, and finally start living life on your terms.”
When it doubt, 3-it-out!
A book that teaches persuasive sales copy really well is Expert Secrets. It is known as the bible of copy hacks!
3 Micro Copy Hacks that Make People Buy From You – Conclusion
Ready, set, action!
Pop open a piece of your copy that could use a bit of love and spice it up with these 3 micro hacks.
… Then watch as these few tiny tweaks make a huge difference to your sales, conversions, and bottom line.
For more sales copy training, enroll in one of these classes today!