two instagram creators learning What To Include In Your Instagram Bio To Attract The Right Audience

What To Include In Your Instagram Bio To Attract Buyers

If you are wondering what to include in your Instagram bio, to attract the right audience of buyers, awesome! Because I have a simple blueprint for you today.

The truth is, an Instagram bio is more important than most people might think. A high-converting Instagram bio showcases your expertise and personality while making the lead say “She gets me. I have to work with her!”

You have just 150 characters to make a memorable first impression when people visit your profile, so it should be strategic, captivating and concise.

In this blog post, I’ll give you a demo of the most crucial elements of a sales-attracting Instagram bio. You will walk away knowing exactly how to tweak your IG bio for success.

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What To Include In Your Instagram Bio To Attract The Right Audience Of Buyers

What To Include In Your Instagram Bio To Attract The Right Audience

I’m eager to chat with you today about a topic that’s crucial for all you content creators and online business owners out there – nailing your Instagram bio to help your business soar!

First things first, let’s talk about the basics. Your Instagram bio is like your online business card.

It’s the first thing people see, so make it count.

Instagram Bio Tips

The first tip is to keep it short and sweet but pack a punch. Use clear and concise language that tells people who you are and what you’re all about.

Whether you’re a content creator, online business owner or service provider, your bio should give a snapshot of your personality and what you bring to the table.

Here’s a guide on how to write your Instagram bio.


The first line of your Instagram bio should showcase your craft. Drop a line about what you do or offer.

Clearly articulate what you’re all about – this is your chance to give a concise glimpse into the magic you create.

Infuse your unique voice, sprinkle in some creativity, and let your personality shine through. Make it a fun read!

Share a bit about yourself or your business story in a few words. People love to connect with a real person or brand, so don’t be shy.


To win over potential followers who are on the fence about hitting that follow button, be crystal clear about your target audience.

Who is your ideal client or customer? Let them know here so they can resonate, and self-identify themselves.

Make it clear why people should care about what you’re sharing.

Consider statements like:

  • “Helping coaches grow on LinkedIn”
  • “Making digital products a snap for service providers”
  • “Personal branding advice for fitness influencers “


You might want to mention a cool accomplishment you have that relates to your business or a result you’ve helped your clients achieve.

For example:

  • 1 Million followers on TikTok
  • 30,000 email subscribers
  • My clients get (specific result) in (timeframe)

By highlighting your achievements, you’re not just building trust but also motivating potential clients who aspire to achieve what you’ve successfully guided others to do.


Finally, add a call-to-action (CTA). Whether it’s “Shop Now,” “Learn More,” or “Free Guide,” tell people what to do next.

Direct them to your website, blog, to DM you, or wherever you want them to go.

Some examples of a CTA:

  • Watch my free masterclass
  • Download my freebie
  • Book a 1:1 call with me
  • Apply to my program

This turns your Instagram visitors into potential customers or dedicated followers.

And of course, make it easy for your followers to slide into your DMs or contact you so they can check out what you offer.


Instagram allows for one clickable external link in your bio.

Pro Tip: You only get one link in bio so I like to use that link to direct to my social links page, where it can do more.

My Instagram Bio Example

I change my Instagram bio fairly often. But at the time of publishing this guide, my Instagram bio looks like this:

real world example of What To Include In Your Instagram Bio
  • I used the first line to show what I do (mentoring) and who I do it for (content creators) in one.
  • In the next two lines, I mention the other things I do (Investor and podcast host).
  • My CTA is simply “FREE TRAINING & MORE” with a link to my social links page.

SEO Instagram Name Tips

You should put keywords in your name on Instagram, as it can be searched in the search bar.

What I mean is, if your name on Instagram is “Emily | Instagram Manager” your profile may come up in search results when people are searching for an Instagram manager.

Are you a travel blogger? A handmade jewelry maker? If you’re a food blogger, for example, throw in words like “recipes,” “foodie,” or “vegan desserts.”

This helps Instagram show your profile to the right people.

Use keywords that resonate with your audience. Think about what your potential followers or customers might be searching for.

What To Include In Your Instagram Bio To Attract The Right Audience – Conclusion

To sum it up: your Instagram bio should have concise language clearly stating who you are and who you help. Include keywords, a CTA, and your contact info.

Master these, and your Instagram bio will become a magnet for new followers and potential customers in no time.

At the end of the day, when it comes to revamping your Instagram bio, keep in mind the power of simplicity and personality.

Be clear about what you do, connect with your audience, and sprinkle in a bit of your unique charm.

To leave you with some extra inspiration, here’s a gem from the legendary Maya Angelou: “Success is liking yourself, liking what you do, and liking how you do it.”

Follow me on Instagram @HerPaperRute for more creator economy tips, and join our 30-Day Instagram Growth Challenge below:

Instagram growth challenge for creators

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