How to Audit Your Blog To Find and Fix Issues
Wondering why your website isn’t running or growing as well as it should? Do you have blog posts that used to generate traffic and income, but lately, it’s been…meh? When it comes to how your website runs, do things feel like they are breaking or not running as smoothly as you’d like?
If you’ve been running a blog or niche website for a few years, you’ve likely felt the pain of content decay. That once-popular post from 2018 might now be collecting dust in Google’s later pages. Over time, your site accumulates a backlog of aging articles, outdated SEO practices, and technical issues.
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Things like broken links that frustrate readers, images that no longer load, or orphaned pages nobody is linking to internally. These problems quietly snowball – and the cost of ignoring them is significant. Stale content and site issues can drag down your traffic and revenue.
Why is Outdated or Broken Content Bad?
One of the biggest hidden threats to blogs, small business websites, and niche sites is content decay. Why? Because search engines favor fresh, relevant content; if your articles are outdated or duplicated across multiple pages (content cannibalization), your rankings can slip. Broken links or poor site structure not only hurt user experience but may also chip away at your SEO equity.
Over time, posts lose relevance, SEO best practices change, links break, and site structure weakens… all of which silently drag down traffic, rankings, and revenue.
For a business owner or blogger, this means fewer visitors discovering your site and less ad or affiliate income. And if you’re a niche site flipper, selling a site with lots of unaddressed content problems can lower its valuation. ch money and growth they’re leaving on the table by ignoring aging content. If you plan to sell your site one day, letting content and technical issues pile up can seriously hurt your valuation and performance.
Basically, outdated content and neglected site health halt your traffic, rankings and money. Aint no body got time for that!
So how do you tackle this content backlog and reclaim your lost traffic? I know many site owners try to manage with spreadsheets, endless Google Analytics tabs, or manual checklists. All of which is super time-consuming and unorganized. Furthermore, most site owners don’t even realize how much money and growth they’re leaving on the table by ignoring aging content. Fortunately, there’s a better way forward that doesn’t involve brute-force auditing of every page.
Clariti is a Blog Audit Super Tool
I’m going to let you in on one of the website audit tools in my business: Clariti.
Clariti offers a powerful, streamlined solution to this problem. It connects directly with your WordPress site and Google accounts to continuously pull live data, showing you exactly which posts are underperforming, outdated, missing internal links, or have broken links and images.
Take a look at my Clariti dashboard in the image below where I can see seasonal upticks and after-season drops clearly:
You can create data-driven projects inside Clariti (like refreshing outdated content, fixing technical SEO issues, or updating seasonal posts) and attach specific tasks to each piece of content. I love how fast it diagnoses issues on my website and tells me exactly what I need to do to fix it:
For bloggers, small business owners, and niche site flippers, Clariti gives you a real system for fixing problems efficiently. With smart filtering, keyword tracking, broken link monitoring, and collaborative project management, Clariti helps you keep your site up to date.
If you’re serious about maintaining healthy, high-performing sites without spending endless hours manually auditing content, Clariti is a must-have tool that pays for itself many times over by saving time, boosting traffic, and preserving your site’s long-term value.
There’s One More Option For You: Get a Professional Blog Audit from Me
A professional blog audit is something every blogger and website owner should make use of from time to time. What is holding you back from being able to monetize your blog and turn a profit? Why is your traffic slow? Why aren’t visitors subscribing, returning or converting into paying customers?
Allow me to give your entire website an audit, give you an insight into any problem areas you may be having, and provide you with my professional and actionable suggestions for how you can improve your blog, monetize it, and develop it into a business.
When you’ve had a website or blog audit from me, you’ll gain the clarity you’ve been needing, to take your site to the next level.
Because here’s the thing – most bloggers can’t see the issues affecting their websites, because they get “owner blind” to their own content.
Being able to understand your website from a user’s perspective, along with gaining advice from a professional is incredibly powerful.
Why You Need A Blog Audit – And How To Get An Audit Today
Whether you are a new blogger or an advanced one, it pays to have a second set of eyes on your content.
You may not realize the many factors that could be at play here, and getting in the way of your blog’s success.
a comprehensive private blog audit which is very in-depth.
With a comprehensive audit, I will do a deep dive into your content, website UX, SEO, rankings, and more.
I’ll find areas that could be improved, and give you step-by-step solutions for what you can do to improve the site.
You’ll be sent a video of me auditing your site, explaining what I discovered, what’s working and what’s not and what should be done to increase your traffic and revenue. You’ll also take home a handy PDF of my notes which you can use to take action and get results. Book a comprehensive blog audit here.
Book Your Blog Audit Now
Allow me to personally look under the hood of your blog to discover the exact things that need attention.
What’s Important When Getting A Blog Audit?
Who do you buy from? If you’re like most people, you buy from businesses that you like and trust. You buy from people you consider to be credible experts and you buy from companies you care about.
The same is true for your audience. And the first impression they make of you usually happens when they land on your website.
What does your website tell them? Is your message clear? Is it even clear what services you offer? What is your branding doing for you, to relay these messages to potential clients visiting your website?
Your brand is what communicates your message to your audience. It’s what tells them you’re likable, credible, and trustworthy – it sets the foundation for a relationship. This means that creating your brand is an important part of your marketing strategy and plan.
Unfortunately, clarifying this message and seeing your website through a customer’s perspective can be tough to do yourself, on your own business.
That’s why it’s so important to have someone outside of your business give you some help, pointing out all of the things that you may be oblivious to.
I am a professional blog strategist, and I don’t miss a thing.
I offer personalized blog audits, where I will research everything that is going on with your website, discover problems, and offer suggestions on how to fix them.
Your Comprehensive Blog Audit Will Include A Review Of Your Sites:
- Organic Search & SEO Ranking
- Visual Aesthetics, Graphics, Design, Layout
- UX – User Experience, Usability, Conversions, Pages & Blog
- Domain Authority
- Traffic
- Backlinks
- Top Competitors
- Suggestions On How To Improve
- Suggestions On How To Monetize
- Awareness of any issues that may be causing you to lose traffic or revenue
As a part of the blog audit, I will review your entire website. My review is very thorough. I look for areas of improvement and scan everything from your design to your email opt-ins to your SEO-optimized blog posts, rankings and more. After I complete the review, I will send you the video recording, and a list of actionable steps to help you improve your website.
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