ConvertKit pricing and the reason ConvertKit isn’t changing it’s name to Seva: Last month ConvertKit, the email service provider fan-favorite of bloggers, announced that they were going to change their name to Seva.
At first thought, it seemed like a nice sounding word, paired with a mild inconvenience for affiliates to now change all of our promotional materials. But then things got awkward…
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ConvertKit explained the meaning behind the new name in a press release, and people were not having it.
Our new name is inspired by the Sanskrit word meaning “selfless service” and the Hindi word meaning “service”. We can’t imagine a more appropriate description for how you’re building your business or what we’re here to do as a company. We’re playing a different game because we believe the future belongs to creators. The creators who believe selfless service is how we all win. And we’re all in on building that future together.
By now, you would think that a Western company would know not to take a word related to a religion and or culture which they are not a part of, and use it to sell their products.
The Internet was quick to point this out, and fortunately, ConvertKit took it seriously and listened.
Within a few days, we started to hear from many of you who had genuine concerns about the name and its deep connection to religion and culture for Hindus, Sikhs, Buddhists, Jains, and more. You asked if we realized the cultural and religious implications of the word we had chosen.
As we became increasingly aware of our ignorance on the deep meaning of this sacred word….Seva is not just a word that means “selfless service.” It’s not just a word that means “serving without the expectation of anything in return.” It is a holy and sacred practice that involves giving generously to others out of love, tied so deeply to spirituality that it cannot be separated from spirituality itself.
Whether it’s cultural insensitivity or simply lack of knowledge, mistakes happen. ConvertKit handled the issue with sensitivity and professionalism and apologized.
So because of this, ConvertKit will not be changing it’s name to Seva.
ConvertKit is my #1 recommended tool for email marketing.
ConvertKit pricing is set up in a way where you pay more depending on how many subscribers you have.
You can try it free for a month, after that, the bottom tier plan starts at $29.
The features that come included in all ConvertKit pricing plans are all very awesome things such as:
- Visual automations
- Customizable forms
- List & subscriber management
- Unlimited email sends
- Subscriber tagging
- Integration with other apps
The way ConvertKit pricing is set up, you don’t get more features the more you pay. In fact, everyone gets the same features no matter which plan they are on.
This can be good or bad depending on where you are at.
Because the more subscribers you have, the more expensive it gets, and you don’t get any additional features even though you are paying double what someone else is.
With ConvertKit pricing, because of the huge increase in price for different subscriber counts, it can feel like you are being penalized as you successfully grow your list.
They also don’t have a free plan, like other platforms offer for subscribers with smaller lists.
Related: 6 Ways That Bloggers Make Money
Personally, I love Using ConvertKit For My Email Marketing
The platform is very easy to use and manage my various campaigns from, and I have been a customer for a long time.
As a blogger, you need an email service provider, but it isn’t necessary to use ConvertKit, as there are more affordable providers you can use, like MailerLite which in all honesty is just fine when you are starting out and budget-conscious.
But if you have the budget for it, ConvertKit is the way to go, as you have access to more in-depth features.
I use it to seamlessly manage my Profitable Blog Toolkit membership with success. You can become a member and get instant access to my resource library of exclusive content and tools, for free by signing up below:
However, I Do Think ConvertKit Could Stand To Lower Their Prices
As someone who works with new bloggers and small business owners primarily, I see firsthand how budget is usually the biggest issue for people.
When you are in the early stages of starting a business, every cent counts.
After the most important expenses are covered (web hosting, WordPress theme, social media automation tools like Tailwind and SmarterQueue) there usually isn’t much money left in a new blogger’s monthly budget.
I’d love to see ConvertKit offer a free plan for people with less than 1000 subscribers so that new creators could grow within the product. I believe it would lead to more long-term customers for them in the end.
Thinking of starting a blog? This FREE course has you covered!
What Do You Think Of ConvertKit’s Decision To Not Change Their Name To Seva?
Also, what do you think of ConvertKit’s pricing? Is it on point, or could it be improved?
Could ConvertKit pricing tiers be improved to serve their customers better?
Leave a comment!
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