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Create Your Social Media Game Plan Strategy
Social media and blogging go hand in hand. The old saying “If you build it, they will come,” unfortunately does not apply to blogging. A more appropriate motto would be, “If you build it, and then promote promote promote some more, all day every day and never stop promoting it, they will come.”
Basically, if you want an audience for your blog, you are going to have to put in the work to get them there. You can’t just post an article and expect the magic of the Internet to automatically send readers to you (although that would be sweet).
That’s why you need to treat your blog like the business that it is and become your own social media manager, one who’s main job is to promote the heck out of every blog post.
> To start your own blog, set up correctly for monetization, read this how-to-quickstart-guide!
I went from 5 thousand monthly page views on Pinterest to over 500 thousand Pinterest page views in 1 month
Not only that but by month #2, I reached 1 million page views. And it wasn’t all that hard either. What that amount of Pinterest page views do for my blog traffic is massive, sending thousands of new visitors to my website every day, resulting in thousands of new subscribers and customers.
I created this social media guide and downloadable planner after trying all sorts of methods, and this is the very best of the best of what worked.
By following this social media schedule I more than tripled my traffic and engagement within the first few days, and grew my followers and email list substantially along with it.
You can use this guide to grow yours too!
FOR YOUR BLOG TO SUCCEED, YOU ARE GOING TO NEED TO CREATE A SOCIAL MEDIA GAME PLAN
Taking the time now to sit down and plan where you want your blog to be a year from now is important. What are your goals? How many followers do you aim to reach each month on each social network? How many page views will you gain each month? What can you do every day to reach these goals?
Start by downloading my free social media game-planner, which is available for free in my members-only resource library, called the HerPaperRoute Profitable Blog Toolkit.
This printable (and fillable!) guide will help you plan your ideal social media schedule, as it includes suggestions of daily and weekly blog and social media duties, as well as a yearly goals checklist.
As a member, you will also get a free copy of my Haute Hashtags ebook, and other helpful tools.
PROFITABLE BLOG TOOLKIT
Get Instant Access To My Members-only Resource Library Packed With FREE Tools To Grow Your Blog + Biz!
PROMOTE THE HECK OUT OF YOUR BLOG POSTS – TIPS TO TRIPLE YOUR TRAFFIC
It’s important to be active and consistent on social media. You should be posting to your social networks every single day, several times a day. And not just posting your own content, but other people’s content as well.
In addition to posting content, don’t forget to regularly engage with people and other bloggers in your niche too.
You may be thinking “Woah! That sounds like too much of a time eater! When will I have time to actually blog?!”
Fear not! Thankfully there are tools that can automate the process of social media content scheduling for you.
CONTENT SCHEDULING: THERE’S AN APP FOR THAT
Facebook, Twitter: I use SmarterQueue and it is THE BEST tool for putting your social media marketing on auto-pilot. Known as the app that is “better than Buffer and better and cheaper than MeetEdgar,” SmarterQueue allows you to set up posts for Facebook, Twitter & Instagram that can be scheduled and then re-posted on autopilot. So you don’t have to re-create posts for your evergreen content, which was something that annoyed me with Buffer. If you want to grow your network and business following its essential that you be posting content to social media consistently, and this app makes this possible.
> Try SmarterQueue free on a DOUBLE trial here
> Check out my guide on how to use SmarterQueue here
Instagram: I use Planoly to schedule Instagram. The free account allows you to plan, design and track your Instagram posts and the premium accounts allow you to do even more – including create a shoppable Instagram account so you can sell items right from your account.
I also use Tailwind’s hashtag finder to find and use the best Instagram hashtags.
Recently Instagram announced that it now allows for auto-posting from third party vendors. Read all about that here!
Pinterest: At first, Pinterest may seem like a hard egg to crack. It isn’t a social network (it’s a search engine) but it is very important that you are on it, and use it, consistently.
Most of my traffic comes from Pinterest – more than Facebook, Twitter, Instagram and Google Plus combined.
I use Tailwind and Boardbooster to auto-post for me, all day long.
Tailwind for Pinterest– I saw a HUGE spike in traffic coming from Pinterest once I started using Tailwind to schedule my pins. Now I use Tailwind for all of my websites and it’s crazy how much traffic it brings in! Tailwind is similar to Boardbooster in that they are booth pin schedulers, but Tailwind has more features and more in-depth analytics. Tailwind is partnered with Pinterest, so it’s believed that Pinterest and Pinterest’s algorithm favors content coming in from Tailwind, and ranking those pins higher in search results.
> Read my guide to using Tailwind here
Boardbooster is the best thing to happen to Pinterest scheduling! This simple app will auto-schedule your pins to your group boards without you having to worry about a thing. It is recommended that you be pinning content at least 40 times a day in your Pinterest boards and group boards, which would be difficult and incredibly time-consuming to do alone. Boardbooster is super easy to schedule content to be pinned on Pinterest at set times throughout the day as much or as little as you want. I love that I can take 20 minutes on Monday morning to plan my pins for the whole week, set it and forget it!
> Get 100 pins free here
> Read my guide for using BoardBooster here
I have over 200 pins auto-posting to my group boards every day. You will understand why when you see my analytics below!
I RAN A LITTLE TEST TO SEE JUST WHAT USING SCHEDULING APPS DO, TO SEE IF THEY ARE WORTH IT.
On May 30th, I started using Tailwind and Boardbooster on my HerPaperRoute Pinterest profile. You can see that on May 31st, my analytics shoot up, and my daily impressions, views, and engagement improves drastically.
On May 4th I turned off both Tailwind and Boardbooster, to see if engagement would drop. Yeah, it seriously took a dive without them, as you can see below! Yikes!
Well, that was enough proof for me. I turned Tailwind and Boardbooster back on a few days later and my impressions and views have been climbing each day.
You don’t need many followers to make a big impact on Pinterest. Pinterest isn’t a social media platform, it is a search engine, so follower count isn’t important.
WHERE TO PROMOTE YOUR CONTENT
Posting to your own pages on Facebook, Twitter, Instagram, Google Plus, ect is necessary. But don’t stop there! You should be promoting your blog posts all over the place. My 3 favorite places to post content to are listed below.
You Should Be Promoting Your Content In All Of These Places:
Pods on Instagram are groups where members share their recent photo post, and all of the other members like it and comment on it, instantly boosting your photo’s reach which encourages your chances of beating Instagram’s algorithm and appearing higher in search results.
Images that have comments of more than 4 words on them makes it more likely to appear in the top search results. And PODs are a great way to achieve this. You can usually find Instagram pods to join by checking blogging related Facebook groups, as people often mention them.
Tailwind Tribes are an amazing way to increase your Pinterest ranking while supporting your fellow pinners. Tribes are groups of pinners that repin each other’s content to max one another’s chances of ranking high on Pinterest. Join my tribe here free plus get a month of Tailwind, free too!
Facebook groups for bloggers are awesome! Groups are a place to share information, help one another, and promote content. Being active in these groups is a really good way to get your content seen and to gain new followers.
Usually, there will be a daily thread where members can comment links to their content, in exchange for liking/sharing/engaging with other member’s content.
No lie, I am up at 5am every morning posting my links in the daily promotion threads of the Facebook groups that I’m a member of. Early bird gets the worm, right?
I check my Facebook groups again at 9am and 1pm to post my links in any new threads, as well as engage with other member’s content. There are literally thousands of Facebook groups for bloggers, but my favorite ones are:
You can also post to Reddit daily, and use Stumbleupon to stumble your pages daily as well. Download my free blog planner below for more daily social media tasks to improve your blog, traffic, and following!
Influencer And Blogger Outreach
Another way to super-charge your marketing efforts is to work with influencers that are right for your brand. For this, I recommend enlisting the help of the pros. OneCutCreate is a marketing company who specializes in influencer and blogger outreach.
OneCutCreate will have your brand/blog/products mentioned and your services blogged about on hundreds of other blogs. This will put you on the fast track to getting more readers and traffic to your own website, while increasing your blog and brand awareness, reaching a whole new market of customers and also building up your domain authority with quality backlinks. Yep, awesome!
>> Ready to start your own blog? Make sure you read this…
WHAT ARE THE BEST TIMES TO POST ON SOCIAL MEDIA?
You’ve probably seen those infographics on Pinterest telling you what time of day is best to post online for maximum engagement and visibility.
They tend to say it’s best to post on Facebook between 1-4pm and Twitter between noon-5pm. Well, I’m going to be frank here…that information is bullshit! Whaa?? Read on.
Restricting your posts to those time parameters is bullshit because what’s 9am to you in your timezone in California is 1pm in Halifax, 5pm in London, and 2am in Australia.
The truth is ANYTIME is the right time to post on social media, as SOMEONE is awake and online SOMEWHERE in the world at any moment. That’s why I recommend posting at all times of the day and night.
Those infograph time – to – post parameters are nice if you only want to be seen by people in your exact time zone, but if you want to be seen online globally, those time parameters are actually quite limiting!
HOW MUCH SHOULD I POST ON SOCIAL MEDIA?
In short, a lot! The more you post on Twitter, Google+and Pinterest, the better. Best to keep Instagram, Facebook and LinkedIn to 2-3posts per day. My free social media game planner below has a checklist to help you organize when to post, where.
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Get Instant Access To My Members-only Resource Library Packed With FREE Tools To Grow Your Blog + Biz!
HANG IN THERE! BUILDING AN ONLINE FOLLOWING TAKES TIME
Your social media game plan should be plotted out for the year, but take each month in stride. Decide what you will post, where and how often, and stick to your tasks each month.
After that month, see what worked and what didn’t and then change up how you promote the next month if need be. Don’t be scared to try new types of promotion – your social media game plan should always be evolving. And know that it takes time to build a following online.
It doesn’t happen overnight, but if you believe in yourself, your business, and stay consistent and stick to your plan, your following WILL grow and your blog WILL succeed.
Hang in there! And check out my free and premium online courses for further blog and business training!
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The Complete Blog To Business Roadmap: WordPress Training • Affiliate Marketing • Email Marketing • Social Media Marketing
THE MICRO-INFLUENCER’S HANDBOOK
How To Cultivate A Big Impact & Earn A Living As An Influencer With A Small Social Following
HerPaperRoute is a resource for bloggers to learn tips and tools to improve and monetize their blog and business. As such, this post may contain affiliate links. I only recommend products/brands that I personally use, love and trust. For more information, see my disclosures.