How well are you positioning your offer? Is your product reaching the right audience?
You may have heard, Cobra Kai has held the #1 spot on Netflix for a couple of weeks, and it’s become one of Netflix’s fastest-growing hit shows.
The Internet is going wild for it, and I’m loving binging it this week too. But did you know that it’s not a new show at all? It’s also not a Netflix original.
Here’s what entrepreneurs and marketers can learn about product positing from the new-found success and resurrection of Cobra Kai.
Positioning Your Offer To Kick Ass Like Cobra Kai
Cobra Kai (a modern-day reboot of the Karate Kid films, featuring the original cast) was actually released 2 1/2 years ago on Youtube’s premium streaming network Youtube Red.
I remember seeing Ralph Macchio on a talk show in 2018 promoting Cobra Kai, and I thought ‘Aw, that’s too bad it’s only on Youtube Red. Pass.‘
I already am subscribed to Netflix and get Amazon TV with my Amazon Prime membership. So I’m not about to subscribe to yet another streaming network.
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It turned out that a lot of other people had the same thoughts. As hardly anyone watched it back then!
Cobra Kai was considered a flop and was canceled after 2 seasons.
The actors thought their show failed, and they went on with their lives.
Fast forward to late 2020 and Netflix picks up Cobra Kai, and releases it as a new show.
People freak out binge-watch it. Now it’s a blockbuster success and is renewed for a third season.
The actors are suddenly finding themselves trending on social media and getting media attention all over for being in the hottest ‘new’ hit show.
The thing is – Cobra Kai was always awesome. The content was never a flop. It’s just how and where it was initially released.
It’s how it was packaged that made a difference.
When it was released on less-than-popular Youtube Red, it flopped.
When it was released on Netflix where the majority of streaming customers hang out, it went from obscurity to success overnight.
So that’s what I want you to think about.
- How are you packaging YOUR offers?
- Where are you placing your ads and how are you selling to your audience?
- Are you putting your offer in front of the best audience of potential customers?
Consider this: Are you putting up one blog post on your site, with a simple mention of your product, and then sitting around wondering why you aren’t getting any sales?
Or are you packaging your offer as a special event, getting on podcasts, putting together a promotion team of affiliates, getting it mentioned in big publications, in front of a wide audience and totally kicking ass?
I want you to be in the kicking-ass department.
Your course, ebook, program, affiliate review, whatever it is that you put your heart and soul into, it’s all quality.
But without a solid promotion plan, it won’t get the chance it deserves at being a success.
Here are some resources to help you position your offer for success:
1. Read the blog post (or listen to the podcast episode): How to create a social media promotion strategy for your content
2. Read the blog post: Useful tips to increase conversions on your sales pages
3. Learn the 6 P’s for writing successful sales copy
4. Most importantly, if you want to be successful, you must work with a mentor who has achieved the level you are trying to reach. If you are wanting to build an evergreen sales system and run a 6+ figure business, then we may just have the right bootcamp for you.