Increasing your website traffic can be a difficult and overall daunting task, not to mention an expensive one. The worst part? You have no guarantee that any increase in traffic will mean a slew of new customers.
While growth does not mean conversion, there are a few things you can do that will convert visitors into customers. Since you’ve already spent the effort on cranking up your traffic, you might as well go the extra mile and make sure your hard work doesn’t go to waste.
7 Simple Ways To Convert Visitors Into Customers
A quick Google search will yield dozens of reputable case studies that show how a website increased traffic.
You might have been down this road before and found yourself in a sea of vague studies that offered little help, but the trick is in finding the right case study. What does that look like?
It isn’t enough for the study to just talk about the traffic or revenue increases, it needs to break down exactly what was done to achieve those results. While you might not gain insight to every single secret a company used, you will gain an excellent insight into what others have done and are doing. Plus, you might just find a company that would be perfect to perform a case study for your business.
When you visit a new website that sells a product or service, chances are you look at either the reviews or testimonials if you want to check their credibility. There’s nothing wrong with asking already customers if they will write about their experience with your company.
Don’t skimp here, you want authentic testimonials if you plan on gaining conversions. While longer usually means better, an honest review means more than one that comes across as salesy or fake. Make sure to sprinkle these throughout your site for the best effect.
Has your business received some great press or worked with a well-known company? Show it off by placing their logo on your site and saying so. Visitors are more likely to buy your product if they see familiar major names also like your company.
The same goes for smaller names, too. Some sites have quite the cult following, so don’t be afraid to show who you’ve worked with or who has put in the good word for you.
Customize Your Pitch
People like things that are tailored to them. It makes them feel special and appreciated while creating more of a personal connection between the visitor and the website. While you can’t create a unique product or service for each of your customers, you can make a more customized sales pitch.
Some software inserts a visitor’s city and state into the pitch, which isn’t a bad idea considering the flow of traffic you’re about to receive. If you’ve ever seen something like, “Learn How to Become a Marketing Pro in Atlanta, Georgia” (or wherever you may be from), then that’s the idea.
The VIP Method
Getting users to sign up is usually a process that’s easier said than done. However, giving them exclusive access for a free signup makes it feel as though they’re signing up for a VIP experience free of charge.
Keep your website access limited or certain products blocked until someone signs up, but let them browse around a while first. They will, of course, want to see the rest of what you have to offer, and all they have to do is sign up for free. This is a great way to increase your newsletter subscription.
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Keep it Quick
Last, but not least, make sure your website loads faster than the speed of light. Conversion rates plummet when sites take a longer time to load. Google has free software than can run a test to see how well your site performs, and you should use it once every few months just to make sure everything is up to speed.