Unexpected Costs Bloggers Need to Know About
Compared to most businesses, blogging is one that does not require excessive start-up costs. But don’t let this fool you into thinking that you can set up a blogging business without spending a penny. In fact, a lot of new bloggers are often surprised to discover some of the various costs that are entailed.
With that being said, let’s take a look at some of the unexpected costs of blogging that you will need to factor in when making this a full–time business.
Social Media Scheduling
Most bloggers make the most of one of the social media scheduling platforms that are available today. These tools make it easy for you to schedule your social media posts for the day or week ahead, meaning you do not need to be at the computer every hour of the day in order to keep your brand relevant and engage with your following. These tools don’t usually cost a lot, but you will have a small monthly fee to pay, and you need to factor this into your accounting efforts.
For social media scheduling for my Facebook and Twitter I use SmarterQueue which allows you to have “evergreen recycling” where you set up posts that can be scheduled and then re-posted on autopilot. So you don’t have to re-create posts for your evergreen content. This feature is a huge time saver (and money-maker, as it ensures your affiliate links get seen over and over again). If you want to grow your network and business following its essential that you be posting content to social media consistently, and this app makes this possible.
> Try SmarterQueue free on a DOUBLE trial here
> Check out my guide on how to use SmarterQueue here
For Pinterest and Instagram scheduling I use Tailwind, and for Instagram feed planning I use Planoly.
Related: You Can Now Auto-Post Scheduled Content To Instagram!
Web Design Services
A lot of bloggers make the most of web design services so that they can have a blog that stands out from the crowd and does not look like a replica of a lot of the other blogs on the web today. If you really want to build a strong brand that distinguishes your blog, this is definitely a good idea. However, it will, of course, cost you.
I recommend investing in a professional theme from StudioPress, Pretty Darn Cute or Bluchic.
When we consider the costs of blogging, we tend to assume that costs are a negative factor, but this is definitely not the case. In fact, more often than not, the money we spend is because we are trying to take advantage of an opportunity that has presented itself. These opportunities are designed to make your business more money in the long run. However, you are going to need a pool of cash to begin with if you are going to take advantage of any opportunities that come your way.
This requires some careful consideration on your behalf. After all, not all blogging opportunities are going to be worth it.
Hopefully, you now have a better understanding regarding the costs that are entailed when running a blog. If you can factor in the expenses mentioned above, you will have a much better grip on the financial side of your business.
Check out this handy guide on where to spend and where to save when starting a blog.
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HerPaperRoute is a resource for bloggers to learn tips and tools to improve and monetize their blog and business. As such, this post may contain affiliate links, as I recommend products/brands that I personally use in my business. This is at no cost to you. For more information, see my disclosures.