3 Ways To Create & Sell Your Online Course For Maximum Impact
Selling your own online course is such a fantastic and smart way to monetize your blog! No matter what your niche is, there is someone out there who wants to learn what you have to teach. Courses are a form of passive income, since creating a course is something you do the work for once, and then it sells over and over again on its own, forever. Cha-ching!
It can be a bit confusing deciding just how you want to present your course to the world, but fortunately, thanks to some really good tools, creating and selling your course is actually really easy!
I run my blog school on a platform called Teachable, which is a course creation and hosting platform that handles every aspect I need and has helped me successfully sell my courses smoothly and securely. But even though I am a happy customer at Teachable, there are other options for how to sell an online course too!
Here are 3 ways to create and sell your online course, the pros and cons of each, and how to get the most out of each option, so you can choose which is the right option for you.
1. Sell Your Course As An Email Course
Selling your online course as an email course is a more “grassroots” option. The benefits of selling your course this way is that there it is usually the most cost-effective way to do it.
You create the video and/or text lessons, host the videos on Youtube as an unlisted link, and then set up an automation sequence with your email provider, your students sign up to your mail list, they would pay for the course via Paypal, and then receive a new lesson each day (or however often you decide).
Selling your course as an email course can be an affordable option, and works best for courses that are smaller, and don’t need some of the resources that an actual course platform provides. It can be a great option if you are just testing the waters on being a course creator and aren’t sure if you are ready to go pro yet.
But the cons of doing it this way is that you are really limited in what you can do, it is less professional, and some of the more important aspects your course and students will need (and are custom to) either aren’t possible, or will take more tech-know-how on your part to make work. Your students likely will want to be able to log into a dashboard, review the lessons and access various resources, which an email course doesn’t provide.
How To Create An Email Course:
- Record & edit your video lessons, or write out text lessons
- Host the videos as unlisted videos on Youtube
- Create an automation sequence with your mail provider. I recommend ConvertKit for this as this app handles everything from email sequences, opt-in forms, subscriber management and newsletters. Try ConvertKit free here
- You will have to set up PayPal buttons and place them in your welcome email, or on a page on your website so that people can pay to enroll in your course
- Once your new student has paid, your automation sequence will start sending out the lessons (or the links to the lessons).
Price: About $29 per month for ConvertKit, plus PayPal transaction fees (2.9% per sale)
Pros To Selling Your Course Through Email: Affordable
Cons: It is a lot more work, you have to build everything separately instead of having one ‘hub’ of all the content, and you are limited in what you can do and what you can offer your students
2. Sell Your Course On Your Own Website
Hosting and selling your course on your own website is a great option which will give you more flexibility and control as a creator. This is a professional way to sell your course which your students will appreciate. To set up your website, first follow my website starting guide, and then all you need to do is choose a course-centric theme.
The best way to sell your course on your own website is to use a professional theme that is designed for courses. I recommend the Academy Pro Theme from StudioPress.
The Academy Pro Theme was created specifically for online course creators, membership site owners, and educational content marketers.
These types of sites need to explain all of their hidden value, demonstrate authority, and tease their content — without being off-putting, losing trust, or giving all your exclusive ideas away. Academy Pro Theme handles all of this for you. It is also easy to customize, easy to embed or host video lessons directly, search engine optimized, and run on the ever popular Genesis Framework, a system that simply makes websites better!
You Need To See How This Theme Works For Yourself:
Price: $129.95 for the Academy Pro Theme, (includes the Genesis Framework!) plus PayPal transaction fees (2.9% per sale)
Pros To Selling Your Course On Your Own Website: Professional, easy to customize, and you have full control of your own website.
Cons: You will have to handle the payment gateway yourself. Which isn’t really a con, but worth mentioning.
3. Sell Your Course With A Course Creation Platform
A course creation platform is an online tool that provides all of the tools and technology to create, launch and host your cours. I use Teachable as the course creation platform to run the HerPaperRoute Profitable Blogging School, and the platform has allowed me to bring in thousands of dollars of mostly passive income.
There are a few really good reasons why to use Teachable, these are the top reasons why I choose them for my business:
- Teachable handles all of the payment gateways
- Teachable integrates with Convertkit, so as soon as anyone enrolls in any of my free or paid courses, they are automatically added to my mail list, and entered into my welcome sequence and sales funnel, without me having to do a thing
- Teachable comes with a pretty amazing affiliate feature, where you can run an affiliate program for your courses and have your own affiliates promote your school, and they can log in to their own affiliate dashboard, track their commissions and more
- The price of the platform includes hosting!
There are 3 tiers of membership, depending on your needs.
The basic plan at $39 per month charges 5% per sale, whereas the professional plan at $99 per month (which I am on) has no fees. So with the professional plan, although it costs a bit more, you keep every cent from every sale you make, which works for me! Considering just one course sale per month would cover the cost of the platform, it makes sense to be on the professional plan.
- Unlimited video
- Unlimited courses
- Unlimited students
- Unlimited hosting
- Integrated payment processing
- Student management
- Discussion forums
- Basic quizzes
- No fees on free courses
Pros Of Selling Your Course On A Course Creation Platform: It is very professional. All of the tech, hosting, content creation apps and tools are included and managed in one place. Easily integrates with Convertkit, plus Teachable handles your payment gateway, which is huge. Ability to run your own affiliate program. Your students can log in to their own dashboard, and so can your affiliates.
Cons: None really, but it is worth mentioning that the cost is more expensive, with plans starting at $39 per month. But, when you take into consideration that all you could sell your course for $100, you’d only have to sell one per month and you would be paying off the price and then some!
To learn how to get started, watch this upcoming live webinar 7 Steps To Launch Your Own Profitable Online Course.
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HerPaperRoute is a resource for bloggers to learn tips and tools to improve and monetize their blog and business. As such, this post may contain affiliate links, as I recommend products/brands that I personally use in my business. This is at no cost to you. For more information, see my disclosures.