There is a very critical key to success that seems to be left out of the conversation too often. This is something has been on my mind that I want to talk about.
Particularly when some successful people are trying to sell something to their audience and using their success as a reason you should buy their thing.
I believe that it is so important to learn from and study the people who have reached the type of success which you are striving for yourself. But there is something that tends to be overlooked as one of the main components of success. I’ll explain.
They Don’t Tell You This About The Key To Success
Yesterday as I was painting the downstairs office, I was listening to some entrepreneurship podcasts. It’s a big room, so I painted through about 3 different shows.
Each host/guest was describing some big win they had related to sales. One was describing how she recently made 6 figures promoting an affiliate product, and another described how he made a X promoting his event launch.
Now, these kinds of stories are interesting, for sure.
But I noticed something really problematic that seemed to be a theme through each of these key to success stories.
And no, I don’t think they are full of bull, because I know that it’s totally possible to make that kind of money online. I too, have 6 figure months and sales launches, so it’s not that I don’t believe them.
It’s that they all left out the one really really important element for how they achieved that success. They were all saying “You can do this too, you can have a six figure launch, all you need to do is engage your audience.”
…And yeah, building a relationship with your audience is very important, but that’s not the reason they made $X. It’s not!
The REASON that they made 6 figures is that they have an engaged list of A LOT of people. Those six figures happened because they have VOLUME.
I noticed this same thing in a webinar I watched last week as well, where a fairly ‘big blogger’ was selling a cool product, and was using her own success as a reason someone might want to buy the product. She was saying how because she has a successful blog, she makes 6 figures consistently.
Well, I’ve seen her website where she mentions that she has 1 million people on her list, and she spends a LOT of money on advertising to get people on that list.
The Sales Numbers Are In The Math
These people who have massive success in their launches now, have that success because they’ve spent a lot of time and money building their email list. And now they have 50k 100k, 1M people on their list who they forge a relationship with overtime.
*It is considered that a typical launch will convert about 2% of your list to buy.*
So now when they do a launch, even making sales off of 2% of that list can easily equal 6 figures. They don’t tell you just how much the SIZE of their email list directly influences the SIZE of their sales, and they also don’t tell you how much they SPEND in advertising to grow their subscriber count.
I feel like it’s irresponsible to leave this piece of the equation out. They are essentially selling people the dream, but not actually giving you the full story on how to make the dream reality.
The fact that this VERY IMPORTANT element to success seems to get missed from the conversations so much is where I see new bloggers getting left behind.
Let’s do the math:
A new blogger starts at the bottom and works tirelessly to build her community. Maybe she grows her list to 1000 people in the first year. In that first year, she launches her course. 2% of her list buys it, which is 20 people. She feels distraught because only 20 people bought her course.
Yet, by the math, she had the exact success rate as the big blogger did. It’s just that her subscriber count is smaller than the big blogger.
It all comes down to volume. More engaged people on your list = more sales.
The Key To Success Comes Down To Volume
Of course, there are many factors and keys to success overall in business. But if we are talking specifically about launches and sales from our email promotions, then truthfully it all comes down to volume.
So here’s what I want you to take away today:
1. Be excited for those “small launches”
They are only small because your list may not be big yet.
2. Make growing and nurturing your list your #1 priority
I say this over and over in my courses but it really is so important. Take your email marketing seriously!
3. Don’t be discouraged by hearing people talk about their big launches.
Know that they have many people on their list, and they spend a lot of money to get them there.
4. Your success rate may actually be the same
If 2% of your list is buying what you offer, you are having a similar, if not the same success rate as someone having those 6 figure launches.
5. Invest In Your Advertising Budget
Maybe it’s time you consider paid advertising too? Run some FB and Google PPC ads, and promoted pins that lead to your opt-in freebie.
If you are interested in learning more about growing your list and building an awesome relationship with your subscribers, check out this blog post I wrote with some important email marketing basics for bloggers.
Another Key To Success…
Another key to success is having a “Lucky Girl Mindset” where you have total faith in the universe helping you become successful. And you take action in pushing yourself out of your comfort zone. I think it really helps to just force yourself to do the things that freak you out in business.
Because the more you do it, the more comfortable with it you get, and pretty soon it isn’t all that scary anymore.
Every successful entrepreneur knows that one of the most important keys to success is your positive mindset. You need to believe that you can do it, even – no especially when the odds are stacked against you.
Getting over my own anxiety issues was a big thing for me this year, as a business owner! I hope that if you struggle with anxiety too, you can confidently work to push yourself out of it. I know it’s not easy, but it is possible.
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