Grow Your Brand Using Video Marketing
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Video marketing and strategy pro Deanna Jones of Jones Adventure Marketing is on the HerPaperRoute podcast today.
Deanna is sharing tips for how business owners can use video marketing as a key promotional tool.
Grow Your Brand Using Video Marketing With Deanna Jones
Are you utilizing video as a marketing tool in your business? Youtube, TikTok, IGTV, and the most effective ads require a solid video strategy.
But being a pro on camera is something that does not come naturally to everyone.
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In fact, it is a skill that most of us need to hone and develop over time.
In today’s podcast episode we are chatting about how entrepreneurs can benefit from getting in front of the camera and showing up as the face of their brand.
All this video marketing effort can really help increase your impact in today’s ever-changing and uncertain times.
Let’s discuss the strategy and process behind using video as a creative marketer.
Listen to the podcast on Itunes | Google Podcasts | Spotify
Resources mentioned
Flodesk – Get unlimited email subscribers for life, for just $15 per month.
Niche Investor – Marketplace to buy and sell websites.
ASelfGuru – Legal contracts and template bundles
Need some help to feel more confident and perform better in your videos? Check out Deanna’s course Video For Business 101.
Video Marketing And Blogging
Once you have developed your video marketing plan and created the actual video, it’s time to let the world see it.
You may want to use the video as an ad, or put it up on Youtube or Instagram. But no matter where you put it you should also always embed it into a blog post on your website.
So, how do you go about adding videos to your blog posts? And why should you bother?
Why Embedding Videos In Your Blog Posts Is A Good Idea
No, Vlogging hasn’t killed traditional blogging. Instead, adding videos to some or all of your blog posts enhances and adds more value to the content you already have.
Implementing video helps to grow your reach overall, capturing the attention of visual learners. Currently, more than 500 million hours of videos are watched on YouTube each day.
Let’s start by talking about why embedding videos in your posts can be a good idea.
1. The first is engagement. Yes, we’ve talked about this a lot. That’s because it is important. If you’re not engaging your readers, your blog can’t thrive.
And not all “readers” respond well to text. Yes, a blog is a written medium, but technology has given us options. We can embed audio and video files into our posts.
And if you’re using WordPress, it’s very easy to do. Keep things interesting for your readers by adding videos where it makes sense.
2. The second big benefit is that it will keep readers on the page longer. We may not always sit down and read a long blog post, but we may watch a video.
And that means your visitors stay on your site longer, which in turn will help you with Search Engine Results.
What Type Of Video Should I Include?
1. You can record a related video on your phone and then upload it to YouTube, or you can host a Facebook Live which will automatically be recorded and then you can upload that to YouTube, too. You can either embed your video mp4. file to your blog posts or embed the YouTube URL.
2. Another option is to find a related YouTube video that someone else has recorded and embed that in your post.
The main thing you want to keep in mind is that the video should enhance your content or your written content should enhance the video, if the video is the main reason you put the post together.
EXAMPLE 1 – Let’s say you’re in the gardening niche and you write a blog post about growing tomatoes from seeds. Your post walks them through the process step by step and one of those steps is to eventually replant the tomato seedlings in your garden bed.
You could include a video where you show them how to do the replanting. This would be a good example of a post where the video enhances the rest of the blog post.
EXAMPLE 2 – Now let’s Imagine the video is the main feature. You’ve probably seen these short cooking videos all over Facebook and YouTube.
Let’s say you create one for homemade tomato sauce and embed it in your post. You may include a short little text intro, then the video and below it a written recipe for the sauce with short and to the point directions.
The text enhances the usability of the video and voila, you’ve got yourself a blog post!
This post is meant to get your wheels turning about how you can implement video in your blog posts. To get started, look through some of your blog posts and note some ideas of what type of video you can create to complement your blog posts.
Are you already using video marketing to enhance your blog and appeal to a broader audience? Comment below and let me know!
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