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What is a niche site? 10 Examples

What is a niche site, anyway? Have you heard of the term ‘niche site’ and wondered what it is? 

I am excited to tell you all about niche sites because I’ve been able to make a pretty sweet passive income from my niche site portfolio.

And also, I’ve built an amazing community of digital creators who are interested in my niche site content.

In this post, I’ll cover what a niche site is, explore fantastic examples,  and show you how you can create your own successful niche website.

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What Is a Niche Site? 10 Examples of niche websites
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What is a niche site?

A niche site is a website that focuses on one topic.

Niche sites are awesome little corners of the internet that focus on a specific topic or target audience.

So Instead of trying to be everything to everyone, niche sites are all about connecting with a specific group of people who are super into the same thing as you!

A niche site really zeroes in on very specific topics. 

Think of it like a specialty store that caters to a particular audience.

So you can have a niche site catering to just working moms, vegans, or super niche like vegan moms. Get it?

The best part is Niche sites can help you make some sweet passive income in different ways. 

You can make money with your niche site through ads. 

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You can also make money by promoting products and services related to your niche through affiliate marketing and earn a commission for every sale you make through your affiliate links. 


Niche sites are super popular because they allow you to get laser-focused and connect with a specific group of people.

These types of websites cover only one topic or related topic, which is really awesome for targeted traffic.

10 Examples of Niche Sites

Here are some awesome examples of niche sites to get you inspired.

Travel Niche

The travel niche will always be popular.

Of course, with its popularity, there is a lot of competition in the niche.

So how can you stand out? Here are some tips:

Focus on a specific sub-niche: Specializing in a particular sub-niche, such as solo travel, luxury travel, family or adventure travel, can help you stand out from the competition and appeal to a more targeted audience.

Share personal experiences and stories: Travel enthusiasts appreciate authentic and relatable experiences.

Share your own travel stories, including challenges, unique encounters, and off-the-beaten-path destinations, to create a more personal connection with your audience.

Make your photos professional quality: High-quality travel photography and videos are essential for capturing the essence of destinations and experiences.

Invest in a good camera, learn photography techniques, and use visually appealing images to captivate your audience.

Create destination-specific content: Develop in-depth destination guides, including information on attractions, accommodations, transportation, local culture, and cuisine.

This can help your readers plan their trips more effectively and establish you as an expert in the travel niche.

Offer resources and tools that relate to your niche: Provide valuable resources such as packing lists, budgeting templates, or travel safety tips that cater specifically to the needs of travelers.

Collaborate with travel industry professionals: Partner with local tour operators, hotels, or travel agencies to offer exclusive deals, discounts, or packages to your audience.

This can enhance the value of your site and create additional revenue streams.

Cultivate relationships with tourism boards: Establish relationships with local or national tourism boards to gain access to exclusive information, press trips, or promotional opportunities.

This can enhance your credibility in the travel niche and provide unique content for your site

Read this guide on how to make $100k with a travel niche site.

Health Niche

Health-focused niche sites are super popular too.

They share tasty recipes, diet-specific tips and meal plans.

So if you decide on a health niche site, you could cover topics on nutrition and fitness, or you can niche down to cover just topics on keto or veganism.

Beauty Niche

A beauty-focused blog has everything from skincare tips to makeup tutorials, making it an excellent resource for anyone who wants to learn more about beauty products and techniques.

Beauty enthusiasts are always on the lookout for new products and techniques.

So, as the owner of a beauty niche site, you can earn revenue by reviewing beauty and skincare products.

Create detailed, honest product reviews and makeup or skincare tutorials that showcase your expertise and help your audience make informed decisions.

You may find success by specializing in a specific sub-niche, within the beauty industry. Such as organic skincare, makeup for specific skin types or conditions, or cruelty-free beauty products.

This can help you attract a dedicated following and stand out from the competition.

Another great way to grow a beauty niche site is to partner with brands to create sponsored content, host giveaways, or offer exclusive discounts to your audience.

This can help you generate revenue while providing valuable content to your readers.

Pet Care Niche

Proud dog parents can’t get enough of valuable pet care niche sites.

If you can build or buy a pet niche site and fill it with amazing tips on training, health, and even dog-friendly travel spots, you will have a winner.

Gardening Niche

If you decide to go with the gardening niche, your niche site can cover topics on landscaping, planting tips, or even how to grow a specific type of plant.

I’m a sucker for succulents. Did you know that you can create a niche site on succulent care specifically?

If you own a gardening niche site, consider niching down to a specific type of plan and give your readers the lowdown on everything from planting to propagating them!

Home Decor Niche

Apartment Therapy is one of the most well-known home decor niche sites, for all things home decor.

They’ve got budget-friendly ideas and some seriously drool-worthy room tours.

Fashion Niche

Operating a fashion niche site can be a great way to earn income.

As there are always readers who want new style tips, and brands who want an audience to sell to.

Technology Niche

If you love using tech products, why not review them and earn commissions at the same time?

Owning a technology niche site gives you the opportunity to earn while helping people make educated buying decisions about the latest tech, equipment and gadgets.

Parenting Niche

Busy parents always have new questions about raising kids, as children grow fast.

If you own a parenting niche site, offer helpful parenting advice and pair it with some hilarious stories, and you’ll make your audience feel like they are not alone in this wild ride called parenthood.

Here are a few other examples of super-niche topics:

  • A niche site focused on craft beer, beer reviews, etc
  • Investing niche site; dedicated to helping beginners cover info on stocks, mutual funds etc
  • A sleep niche site that covers sleep advice, advice to deal with insomnia etc
  • Niche site covering topics on remote work Home repair niche site

Why Create a Niche Site?

I started my first niche site because I wanted to make some extra cash, and guess what? It worked! 

But that wasn’t all, I made some money, connected with like-minded people, and had a ton of fun in the process.

So,  creating a niche site is really a fantastic way to monetize your passion, make money online, and help others.

A niche site helps you achieve this faster because when you focus on a particular topic or audience, you establish yourself as an expert and authority in your chosen niche.

Since you cater to a specific audience, you have the potential to rank faster on Google.

The conversion is incredible because of the targeted audience.

Also, by focusing on a particular niche, you can build a community of loyal fans who are truly interested in what you say and will keep coming back.

How to Create a Niche Site

So let’s get into the nitty-gritty of creating a niche site, so you can start making money and helping others too.

Choose your niche

Well, this goes without saying; you gotta decide on a niche first. 

 The sweet spot for the perfect niche is the balance between a topic you are interested in and a topic that people are searching for.

Like it’s said, “Do what you love, and you’ll never work a day in your life!”, so your niche site should be on a topic you can talk about without getting bored.

The truth is you don’t want to focus on a topic you hate even if it has good search volume, you’ll just end up avoiding your niche site, which is a recipe for disaster.

Do keyword research

Next up is keyword research. This is where you look for topics in your niche that people are actually searching for.

It is all about finding words with high search volume and low competition.

There are different platforms to help you with keyword research, but my fave and most recommended is  AHREF.

You need this step to ensure that your niche is profitable because, honestly, it doesn’t matter how much interest you have in a topic.

If it is just you and your grandma searching for it, believe it or not, you will not make any money from the niche site.

Pick your domain name

Ok, you’ve chosen your niche, researched keywords, and decided it’s a go; let’s find you a domain name.

Your domain name is like your online address, so it is important that you make it memorable and relevant to your niche! or at least easy to remember.

I spent hours brainstorming the perfect name for my niche site, but it was totally worth it. After all, first impressions count, right?

After deciding on your domain name, you must check that it’s available through any domain name registrar. 

If it is available, snag it up before it gets taken.

Set up your website

This is where things start to get real!

After registering your domain name, you’ll need to set up your website.  To do this, choose a hosting provider and install WordPress. 

Here is a comprehensive step-by-step process for setting up a website on WordPress.

Create amazing content

Next up, write, write, write.

Write helpful, engaging articles that your audience will love.

I always try to put myself in my reader’s shoes and ask, “What would I want to know about this topic?”

Don’t be afraid to let your personality shine through that’s what makes your niche site unique!

Monetize your site

Time to make it rain!

There are different ways to make money from your niche website. Here are  a few

Affiliate Marketing: I joined many affiliate programs related to my niche, and let me tell ya, those commissions add up!

Just remember to recommend products and services you genuinely believe in.

Your audience will appreciate your honesty!

Ads: Once my site started getting some decent traffic, I signed up for ad networks.

Monetizing through ads is a pretty passive way to earn money, and who doesn’t love that?

Thankfully, an ad network like Monumetric has a much more reasonable minimum traffic requirement (just 10k pageviews!) so you can sign up with them as soon as possible.

Sponsored Content: As my niche site grew, companies started reaching out for sponsored content opportunities.

It’s a win-win: they get exposure, and you get paid!

Just make sure to stay true to your voice and only work with brands that align with your values.

Sell Digital Products

Creating and selling your own digital products is an excellent way to generate income.

Ebooks, online courses, or even printable templates and checklists can be great options.

Just make sure they provide value.

Offer Coaching or Consulting Services

Consider offering coaching or consulting services if you’re an expert in your niche.

You can conduct one-on-one sessions or group workshops in person or online. This can help build your reputation and authority in your niche while making extra cash!

Host Webinars or Online Workshops

Educate and engage your audience by hosting webinars or online workshops on topics related to your niche.

You can charge attendees a fee to participate or offer the events for free and then sell related products or services during the presentation.

For example, if you choose the travel niche, you could organize online events to educate your audience on specific travel topics, such as responsible tourism, travel photography, or destination-specific tips.

You can charge attendees for access or use these events to promote your products or services.

Enroll in Sales Funnel Solved to learn exactly how to plan, host and sell virtual workshops and webinars.

Promote your site

The last but certainly not the least step is to promote your niche site and get the word out there about the value your site provides.

Social media, email marketing, and collaboration with other bloggers in your niche or related niche are fantastic ways to get the word out about your niche site.

Utilize user-generated content: Encourage your audience to share their experiences, tips, or photos on your website or social media platforms.

User-generated content (UGC) can provide fresh perspectives and increase engagement.

This can help build trust with your audience and encourage repeat visits to your site.

Leverage events related to your niche: Attend conferences, trade shows, or industry events to network with professionals, stay updated on trends, and gain insights into the latest products and services.

This can help you create more relevant and timely content for your audience.

What is a niche site – Conclusion

So there you have it, now you know exactly what a niche site is.

You also now know to start a niche site of your own, and saw some excellent examples to inspire you.

I hope you are pumped up to start your niche site. 

I started just like you, and if I could do it, so can you.

Hang in there, stay persistent, and I can’t wait to see the fantastic niche site you come up with.

The great part about owning a niche site is you don’t have to start from scratch; you can buy a niche site on the Niche Investor platform, so don’t let the techy stuff stop you. 

Decide on your niche and head to the niche investor’s platform to grab a ready-to-go niche site.

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