11 Best Landing Page Builders In 2024
Reading Time: 15 minutes 
To sell anything online, you must know about the best landing page builders.
Because, it’s hard to sell anything in the digital world without using a landing page. And your less-than-professional landing pages are blocking you from sales.
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A professional landing page is an essential tool in any digital marketer’s kit, but not everyone can magically throw one together… that’s where the best landing page builders come into play.
Now – if you only need a tool for landing page templates, then LeadPages is the best. But if you also need a tool for your sales funnel, list building, digital product delivery and more, then an all-in-one solution like Thrivecart of Kajabi is your best bet.
However, there are even more tools out there that can help you create engaging, gorgeous landing pages, without sacrificing a ton of time (or causing you to pull out your hair).
Whether you need something simple because your tech skills are non-existent (no judgment here!) or you want to make it super quick, these are the tools we’d recommend.
From Thrivecart to Clickfunnels, these are the best landing page builders that you should know about, if you want to make more sales this year.
What is a Landing Page Builder?
A landing page builder is a Software as a Service (SaaS) tool designed to streamline creating, editing, publishing, and testing landing pages.
These tools make it easier, faster, and more effective to build landing pages crucial for marketing campaigns and lead generation.
As a content creator, landing page builders can help level the playing friend for everyone.
Even if you’re not technically inclined, these SaaS programs are built to be user-friendly and easily customizable. It allows you to design professional-looking pages without needing coding knowledge.
Why Do You Need a Landing Page Builder?
There are a multitude of benefits that make landing page builders indispensable for your business. From making your life easier to ensuring you have gorgeously branded designs, these are the most beneficial:
No wonder no one is buying…your sloppy landing pages are not instilling trust in your audience. Let’s put an end to ugly landing pages and start converting actual sales for your business!
Code-Free Design
Landing page builders allow ANYONE to create professional-looking pages without any coding knowledge.
These tools typically come equipped with drag-and-drop functionality, making web design incredibly easy.
Users can simply drag elements like text, images, buttons, and forms into place, arranging them to create a visually appealing and functional page.
Ultimately, this democratizes the design process, allowing marketers, business owners, and even beginners to craft effective landing pages effortlessly.
A/B Split Testing
A/B split testing can help you better understand what works for your audience. This feature (available in some, not all landing page builders) allows you to create multiple versions of a page and test them against each other to see which one performs better, thus helping you secure more income!
Template Libraries
Many landing page builders come with extensive template libraries. These templates are professionally designed and optimized for conversions, giving you a head start in creating effective landing pages quickly.
Integrated Analytics Tools
Built-in analytics tools allow you to track the performance of your landing pages.
You can monitor metrics like page views, conversion rates, and user behavior, enabling you to make data-driven decisions and continually improve your pages.
Best Landing Page Builders
1. Editor’s Pick: Leadpages
Leadpages is a popular landing page builder that allows you to create simple websites or funnels. It’s a good landing page option if you don’t want to host your lead pages on your website–or if you don’t have one yet.
This landing page tool is known for its ease of use and offers users over 200 templates to choose from, so it’s easy to get started AND make a gorgeous landing page.
One of Leadpages’ standout features is the AI capabilities it provides–you can create a website or landing page in record time. It also offers advanced features that are great for e-commerce sellers (and integrate with other tools).
Leadpages does have its downsides though. There’s a learning curve if you’re not familiar with their system, and there are some customization limits.
Finally, it can get pretty pricey and might not be the best option for budget-conscious users.
Leadpages Pros
- It’s versatile and can be used to create landing pages, simple websites, and funnels
- User-friendly with 200+ templates to choose from
- AI features help speed up the website creation process
- Works well for e-commerce and integrates with various other tools
- Good if you’re looking for a standalone option
Leadpages Cons
- Customization options could be limited, depending on what you’re trying to do
- There’s a learning curve to work with the program (but you can hire me to help you)
- Can become expensive quickly if you need advanced features
2. Thrivecart
Thrivecart is an exceptional landing page builder, particularly if you’re looking for a platform that can manage your digital products. As well as memberships, and courses in addition to creating stand-alone pages.
This is the landing page builder that we use, and it’s also where we host courses as well.
It has a TON of exceptional features, including:
- Ability to use pre-made templates, simplifying the design process
- User-friendly landing page design ensuring you don’t need technical skills
- Integrates with all the payment systems and programs you want to use in your business
- Has 1-click upsell functionality, so you can have a higher per-customer profit
- Can handle all your digital products and offerings from courses to memberships
The best part about Thrivecart in our books (beyond the all-in-one feature), it doesn’t require a subscription price.
You pay one easy fee and you never have to pay again—making it a great long-term investment.
All-in-all, Thrivecart is a particularly valuable tool for bloggers seeking to monetize their sites beyond traditional ads and affiliate marketing.
Thrivecart Pros
- No monthly subscription
- Cheaper than competitors because its a lifetime deal
- 1-Click upsells
- Comprehensive suite for ALL your digital products
- Seamless integrations with all your favorite tools
Cons
- There’s a bit of a learning curve for complete beginners (but we have tons of tutorials, and I also offer Thrivecart tech services to help you – contact me!)
- Fewer done-for-you templates than LeadPages
3. Convert Kit
ConvertKit (aka ‘Kit’) is primarily known as an email marketing platform, but it also includes a powerful landing page builder as part of its range of features.
This tool is designed to help businesses and individuals create effective landing pages specifically for their email newsletters and marketing campaigns.
ConvertKit’s landing pages are mobile responsive, ensuring they look great on any device. They have a selection of beautifully designed templates, which make it easy to create visually appealing landing pages.
Built-in forms and thank you pages enhance user engagement and conversion rates.
Additionally, the platform offers customizable email templates, allowing you to maintain consistent branding across your emails and landing pages.
The great news is that ConvertKit has newly added a free plan to their services—you can only have one email sequence but you can build as many landing pages as you want.
When you’re ready to upgrade, you’re looking at $15 per month as a starting point. It is particularly well-suited for businesses and individuals focused on building email lists and running email marketing campaigns.
Convert Kit Pros
- Combines email marketing and landing page building in one platform
- Offers professionally designed templates for quick and easy setup
- Mobile responsive landing pages
- Custom domains and an Unsplash integration for images
Convert Kit Cons
- Does not support courses or memberships, so you’ll still need a product delivery SaaS
- Focused on email, though landing pages are comprehensive
- Monthly subscription
4. Kajabi (All-in-One)
Kajabi is an all-in-one platform designed for business content creators who sell courses, consulting, coaching programs, educational guides, and memberships.
It’s a great landing page builder option for knowledge businesses, offering a comprehensive solution that eliminates the need for multiple tools.
The strength of this program lies in its ability to handle all aspects of your business within a single platform.
Kajabi’s landing pages integrate seamlessly with its email marketing, automation, payment processing, and download capabilities.
This ensures that you don’t need any other apps to drive traffic, convert visitors, or deliver digital products and services.
The platform is also mobile responsive and includes a library of templates and pre-made funnels to simplify the creation and management of your marketing processes.
Kajabi offers a variety of pricing plans ranging from $119 to $399 per month.
While this pricing is on the higher side, it can be argued that it reflects the extensive features and capabilities of the platform (you don’t have to set up a completely separate website).
Your subscription also includes Kajabi University, a resource to help you get the most out of the platform and grow your business.
Kajabi Pros
- A truly all-in-one platform
- Built for knowledge-based businesses, ideal for selling courses, coaching and memberships
- Seamless in-house integration, no need for additional apps
- Mobile responsive
- Template library with pre-made funnels
Kajabi Cons
- Higher monetary investment
- Might be overkill for simple needs
- There is A LOT to learn
5. ClickFunnels
ClickFunnels is a versatile tool that allows you to build a complete, comprehensive sales funnel, including landing pages and simple websites. It’s particularly great for eCommerce businesses.
This SaaS tool is well-suited for large businesses and websites that receive high volumes of traffic. Its user-friendly interface makes it accessible for users of all skill levels, although there is still a learning curve involved in mastering the more advanced features.
ClickFunnels offers good integrations with various third-party services, enhancing its functionality and adaptability.
You will need to fork over at least $97 per month to get started on this platform. But despite its higher cost and initial learning curve, ClickFunnels provides a robust set of tools for creating effective sales funnels and optimizing your marketing efforts.
Overall, ClickFunnels is an excellent choice for businesses looking to streamline their sales process and increase conversions.
ClickFunnels Pros
- Can create a complete funnel
- Easy/user-friendly to use
- Good integrations
- Has advanced features
ClickFunnels Cons
- Easy but there is a learning curve
- Limited customization
- Expensive
6. Elementor
Elementor is a popular WordPress plugin that transforms the standard editor into a customizable drag-and-drop builder.
It’s a powerful tool allows users to create fully customizable landing pages with ease. While Elementor can be used for free, the Pro version is fairly affordable and offers additional features that enhance its functionality.
But one big downside to Elementor is that it can slow down your website, so hosting your landing pages on subdomains is often recommended to maintain optimal site performance. Despite this, it’s still an easy-to-use tool that offers a high degree of customization, making it suitable for many users.
It’s important to note that Elementor requires a WordPress site to function, which may limit its usability for some. Additionally, while the plugin is impressive, it does have its limitations and may occasionally experience glitches.
Elementor Pros
- Transforms WordPress editor into a drag-and-drop builder
- Free plugin that’s got everything you need, with an affordable Pro version
- User-friendly interface that allows for easy customization of landing pages
- Wide range of customization options to tailor landing pages to your needs
Elementor Cons
- Can slow down your website, so you’ll want to host landing pages on a sub domain
- ONLY works with WordPress sites
- Despite being powerful, there are some design limitations (especially with the free version)
- May occasionally experience glitches, which can affect user experience
7. Unbounce
Unbounce is a powerful landing page builder renowned for its AI-powered features and robust split-testing and targeting tools.
It is particularly suited for small, offline business owners like dentists, lawyers, and plumbers, making it an ideal choice for those who generate significant revenue from their leads.
This is a great platform if you like options. Unbounce offers two ways to build your landing pages: the drag-and-drop Classic Builder and the new AI-powered Smart Builder.
Both can help you save time and help you come up with the perfect landing page.
The platform’s real strength lies in its A/B testing and targeting tools, which allow you to optimize your landing pages for maximum conversions.
All that said, Unbounce can get quite pricey, so it’s best suited for businesses that are already earning money.
Despite the cost, if you’re prepared to invest the time to learn and utilize its features, it could help you enhance your marketing efforts and deliver excellent results.
Unbounce Pros
- AI-powered features to make landing pages easier to build
- Robust A/B testing and targeting
- Tailored for online businesses who reply on lead generation
- User-friendly builder to help you make marketing easier
Unbounce Cons
- Cost can be quite pricey
- There is a bit of a learning curve to fully utilize its powerful tools
- Will likely be overkill for more simple needs
8. Swipe Pages
Swipe Pages is designed to help users create landing pages quickly, with a strong focus on data and performance.
It’s a platform particularly suitable for those who prioritize speed and efficiency in their landing page creation process.
This is a landing page builder that offers a streamlined experience with a little assistance from AI.
Ultimately, it makes it easy to build landing pages EVEN if you have limited tech skills. Swipe Pages is probably known best for its fast performance, ensuring your landing pages load quickly and efficiently.
That said, there are some limitations to Swipe Pages.
One of the biggest being that it doesn’t provide a lot of templates or customization, which can limit your overall design.
It’s also not as advanced as some of the other dedicated sales funnel builders on our list–it might not be a good match for anyone who requires more complex funnel-building capabilities. Plus, there is a learning curve for this software.
Swipe Pages Pro
- Designed to create landing pages quickly with a strong emphasis on data and performance
- User-friendly with AI assistance making building (relatively) easy
- Known for its fast performance
- Streamlined process for quick and effective landing page creation
Swipe Pages Cons
- Limited Templates: Does not offer many templates for customization, limiting design options.
- Not Advanced for Funnels: Lacks the advanced capabilities of dedicated sales funnel builders.
- Learning Curve: There is a bit of a learning curve, especially for new users.
- Restricted Design Flexibility: Limited customization options can be a drawback for users seeking highly personalized landing pages.
9. Carrd
Carrd is an affordable landing page design option with pricing starting at just $9 per year. While it is often used for “link in bio” style pages, it is also perfectly capable of creating full landing pages.
This budget-friendly program offers an intuitive interface that allows users to build sleek and gorgeous landing pages with ease.
For those with seriously tight purse strings, there’s even a free plan available that includes up to three pages, making it a great option for getting started without any financial commitment.
Carrd integrates seamlessly with Google Analytics, enabling you to track your page’s performance and gather valuable insights. It also supports integration with various email providers, enhancing its functionality and allowing you to build your email list directly from your landing pages.
Carrd Pros
- Budget-friendly, starting at $9 per year
- Easy to use, with an intuitive interface that produces sleek and attractive landing pages
- Offers a free plan that includes up to three pages, making it accessible for beginners
- Allows you to track performance and gain insights through Google Analytics
- Supports integration with various email providers
Carrd Cons
- Primarily designed for “link in bio” pages, which may limit its usefulness for more complex landing page needs
- Offers fewer customization options compared to more advanced builders
- Lacks the advanced features required for creating detailed sales funnels
10. Instapage
Instapage is a premium landing page builder designed to help your pages load faster and provide a mobile-friendly experience.
But its starting price of $199 per month makes it expensive and not a suitable option for all creators out there.
As you’d expect, the high price tag comes with some standout features. In Instapage’s case, we’re talking advanced page metrics and A/B testing capabilities, allowing you to optimize your landing pages for maximum performance.
The platform also supports collaboration, enabling multiple team members to work on the same page simultaneously, which is particularly useful for larger teams and projects.
Instapage offers a range of powerful features that make it an excellent choice for those who can justify the investment.
Instapage Pros
- Designed to enhance page loading speed, providing a better user experience
- Ensures your landing pages are optimized for mobile devices
- Offers detailed page metrics and A/B testing to optimize performance
- Allows multiple team members to collaborate on the same page, facilitating teamwork
- Includes a range of advanced features for creating and optimizing landing pages
Instapage Cons
- Very expensive and not be affordable for everyone
- The premium pricing and advanced features may be overkill for smaller businesses or individuals with simpler needs
- Requires time and effort to fully utilize its advanced capabilities
11. Landingi
Landingi is a web-based landing page builder that has shown continuous improvement over the years.
It is known for its great templates, powerful editor, and handy features like Smart Sections, making it an excellent option for small businesses.
Landingi offers hundreds of solid templates, allowing users to quickly start their landing page projects.
Its editor is one of the most powerful on the market, especially for those who have some knowledge of HTML and CSS. This makes it possible to create highly customized and professional-looking landing pages.
While Landingi’s builder is robust, it can be a bit more complex to use, meaning it might take you longer to create your landing page compared to simpler tools. However, the platform’s flexibility and advanced capabilities often outweigh this drawback.
One of Landingi’s strengths is its wide range of integrations, including payment gateways like Stripe, which allows you to sell products directly from your landing pages. This makes it a versatile tool for businesses looking to streamline their sales process.
Landigi Pros
- Has been consistently improving over the years
- Offers hundreds of solid templates for quick start
- One of the most powerful editors available, especially useful for those with HTML and CSS knowledge
- Handy features like Smart Sections enhance usability
- Integrates with numerous apps, including payment gateways like Stripe
Landigi Cons
- The powerful editor can be complex, leading to a longer creation process
- Might require more time to learn compared to simpler landing page builders
- The advanced customization options might be unnecessary for users with basic needs
How to Choose the Best Landing Page Builder for Your Business
You want to ensure that you select the best landing page for YOUR business, and to do that you need to look at several critical factors. Here’s what we recommend looking at:
Pick the Right Features
Not every business needs the same set of features. Some might require a drag-and-drop system for easy design, while others may benefit more from pre-made templates or A/B testing capabilities.
Identify the specific needs of your business and choose a landing page builder that offers the features that will help you achieve your goals effectively.
Budget
Arguably the most critical factor, budget is essential. As a business owner, it’s imperative you stay within your financial limits while ensuring you’re getting the most value for that investment.
You want to compare different landing page builders to see which one offers the best features at a price point that aligns with your budget.
Customer Support
Let’s be honest, not all customer support is created equal, and good support can be a lifesaver when you’re on a crunch.
If the reviews suggest that customer support is lacking, it’s wise to take careful consideration of those comments.
Ease of Use
If you pick a landing page builder that’s too difficult to use, you’re probably not going to use it to it’s full potential.
You deserve to get all the bang you can for your buck, so choose a platform that matches your skill level and provides YOU (and your audience) a good experience.
The easier it is to use, the more productive you’ll be in creating and optimizing your landing pages.
Wrapping Up the Best Landing Page Builders
There are plenty of landing page builders out there, but the best one for you is the builder that meets your needs.
If you only need high-quality professional-looking landing page templates – go with LeadPages. Or if you want to combine landing pages in an all-in-one platform with your courses and sales funnels, go with Thrivecart.
Whatever you need, there’s a program out there for you.
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