Is website flipping profitable in 2023?
Is website flipping profitable? Why, yes it can be!
I speak from not only my personal experience flipping my own sites, but also from helping hundreds of bloggers sell their websites at Niche Investor – the #1 marketplace for buying and selling content sites.
We have flipped over $3 million dollars worth of websites, actually!
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In this article, you will learn why website flipping is profitable, how to start, and what to expect.
Is website flipping profitable in 2023?
Today we will explore the potential of flipping websites for profit, to provide a reliable income stream and the different ways it can be done.
House flipping is common; hello, HGTV Fans, but have you ever heard of website flipping?
Buying and selling websites can be a lucrative and rewarding venture – when you know what you’re doing.
Talking about flipping websites gets me super excited because I’ve flipped tons of websites and made a good sum of money from them so far – seven figures, in fact!
First of all, owning a website can be a great way to make money, but how about flipping the website?
Is website flipping profitable?
Can you make money flipping websites?
If you have ever wondered about this, you’ve come to the right place.
This post will explore why website flipping is increasingly popular and how it can help you make extra cash.
So if you’re up for it, let’s dive into:
- What website investors are looking for in a website
- What you need to do to increase the value of a website to make more money and
- How to go about actually flipping websites.
Why Is Website Flipping Profitable?
You’ll be surprised to know that there are a lot of people out there that are willing to pay a lot of money for a website.
Especially if the website is making money or has good traffic already, or even just has potential.
This could be a website in a profitable niche with a lot of great content or a website that has a good domain name and is at a low price point.
Another thing to consider is that a website can appreciate value over time.
As you continue to add more content, get more traffic and optimize for SEO, the website can become worth significantly more than when you bought it; thus you can sell the website for a bigger profit.
The other thing is that it doesn’t take much time to build value in a website.
Even with minimal effort and a small budget, you can improve a website significantly to resell.
I’ve flipped many websites and earned 7 figures from it. I’ve even made over $100,000 in profits from a single website flip!
So, when done correctly, website flipping can be highly lucrative.
The beauty of website flipping is that you have the potential to make a lot more than what you invested initially.
This is because even before flipping the website, there are lots of options to make money through some passive income streams like affiliate marketing, advertising, and more.
So your site can pay you while you’re working on it.
Examples Of Website Sellers Who Have Had Profitable Exits
Owning a website flipping marketplace means I get to see firsthand what the exit market is like day to day.
I’ll share some stats from some of our closings below, so you can see just how profitable website flipping can be.
Pinterest tips blog – Flipped for $130,000 ($100,000 profit!)
I purchased a Pinterest tips blog for $30,000, and I resold it 3 months later for $130,000. That’s a $30k profit!
But I actually made much more than that in this flip. Because, while I owned the site for those 3 months, it earned $25,000 profit from digital product sales during that time.
Books niche – Flipped for $44,000 ($20,000 profit!)
This couple came to Niche Investor and saw a listing we had for a books niche site. They purchased it for $24,000 and then one year later came back and re-sold it at Niche Investor for $44,000!
Gardening blog – Sold for $38,000
This gardening site was earning $1,200 per month from ad revenue and affiliate links. The seller was ready to move on to other projects, and I found her a buyer in less than a week.
Personal finance blog – Sold for $15,000
This smart money site was earning under $600 per month, and took a few months to find the right buyer. It was sold on the Niche Investor platform for $15k!
Find out how much your website could sell for – Get a free valuation.
How Can You Get Started Earning Money From Flipping Websites?
So how do you go about making money flipping websites?
1. Decide what website flipping method you’ll like to use
As I mentioned earlier, there are different ways to flip a website, so you need to decide how you would like to approach it.
- Do you want to buy an existing established website?
- or buy an existing starter website?
- or build one from scratch?
2. Decide on a niche
Yes, website flipping is profitable, but the truth is some niches are more profitable than others.
What do I mean?
Making good money quickly off website flipping will depend on how well and fast you can monetize the website, so you need to choose a niche with the potential for making money.
You also need to have a plan on how you intend to monetize the website.
Read: How to choose a profitable niche
3. Find websites to buy
Now for the fun part, looking for websites to buy.
If you decide to buy a website to flip, where can you find good websites to buy?
We’ve got you.
At Niche Investor, you can find great websites in different price ranges and different niches that you can buy.
Or, if you decide to start a website from scratch, ensure that you make a responsive website with great design.
And remember to look for any potential red flags before making any purchases.
When buying an existing website, you should also consider things like:
- how long the site has been up and running
- if any technical issues need resolving
- how much traffic it receives
- what type of content it contains
- its domain registration history
- its social media presence
Basically, do your due diligence.
Doing your due diligence can also help you determine if the website is profitable enough to flip.
4. Optimize the website
The amount you can make from a website depends greatly on how well you can optimize and monetize the website.
Every dollar it earns increases the value and the resale price.
The industry standard multiple to determine a site’s worth is 24-36x the monthly profit.
So for example, if your website makes #1,000 per month, you can potentially sell it for up to $36,000.
Some sites even sell for up to 40x.
The truth is that website investors are looking for a website that has a lot to offer, for example:
- Lots of high-quality, human-written content
- Diversified passive revenue streams bringing in revenue
- Diversified traffic
A few ways to maximize website flipping profit:
- Ensuring that the website is well-optimized for SEO
- Writing relevant, helpful content to increase traffic
- Increasing traffic to the website through social media
- Use monetization methods like affiliate marketing, digital product sale, and advertising
- You can also Invest in design improvements and improve the user interface/experience
This will help you attract potential buyers when you are ready to sell.
5. Sell your website
Now it’s time to make the moolah.
After optimizing your website, increasing the website traffic, and monetizing it, you can look for interested buyers.
The best places to sell your website are Niche Investor or a public marketplace like Fippa.
One thing you need to know is where you sell your website is a crucial part of website flipping.
Why do I say this?
It is important because you need to ensure that you receive the best price for your website.
It is also crucial that you are legally covered throughout the sale.
The good news is at Niche Investor, you get all that and more. The sale is managed securely through Escrow, so there is no chance of getting ripped off.
The Niche Investor team manages the sale process with done-for-you contracts and supervised negotiations, ensuring the process of selling your website is seamless.
6. Getting Paid
The final step in selling your website is getting paid. After successfully transferring all website assets to the new owner, payment is released to you via escrow.
Rinse and repeat.
Is Website Flipping Profitable? Conclusion
So is website flipping profitable? If you put the effort in, yes it certainly can be!
As long as you are ready to put in a little work, follow these steps, and have the patience to wait for the right buyer, you can see that website flipping is profitable.
You might surprise yourself with how much you earn from it.
To learn more about how to have profitable website flips, enroll in The BlogFlipping Society.