Last updated on August 17th, 2018
Subscription Boxes And Custom Tissue: The Perfect Pairing
Retail experts recently described subscription box services to be “as addictive as gambling”, which is great news for those in eCommerce!
While product protection should always be considered, the aesthetics and presentation of your subscription box is just as important.
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The box your goods arrive in is the initial point of contact with your customer, and needs to make them feel connected to what they’ve purchased.
Related: How To Start A Subscription Box Business – Important Things To Consider
While its ever-increasing popularity makes subscription boxes a great option to add value to your business, it’s also becoming quite the saturated market, hosting big players such as Walmart and even Starbucks. As a result, your subscription box packaging needs to make an impact.
Obviously, product protection will be the foremost priority when designing packaging for a subscription box, followed closely by design and brand representation. The world is your oyster when it comes to packaging options, from your standard box, to bubble mailers and mailer boxes.
Functionality also needs to be addressed, which is why a large number of companies use tuck-top mailing boxes, which are easily opened.
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Custom Tissue Paper Sets Your Subscription Box Above The Rest
Customized boxes can be an expensive exercise, so the addition of custom printed tissue paper is great way to reinforce brand identity, and can be a cost-effective approach to upping your game.
An added bonus? Tissue is biodegradable, so you’re doing your bit for the environment in the process. As they say, the devil is in the detail.
Little touches as simple as this can elevate a customers unboxing experience.
A prime example is the fashion label Five Four Club, who sends their clothes in a black bubble mailer, wrapped in custom tissue, providing a unique take on clothing packaging.
Custom tissue printed by Noissue for @honeycreeperchocolate
Customized tissue paper not only adds a bit of mystery to your delivery, but also a touch of flair. Dotcom Distribution revealed in a survey that 52 percent of consumers are likely to make a repeat purchase from an online retailer that delivers premium packaging.
The same survey revealed that four out of ten consumers would share an image to social media if their delivery came in a unique package, and we all know how influential social media can be.
Put yourself in your customer’s shoes, and consider what they might feel when unboxing your products. Implementing a creative strategy that takes advantage of current trends can be the key to delivering a memorable and unique unboxing experience.
Where To Get Custom Branded Tissue Paper
Noissue allows you to design your own branded tissue paper, and have it shipped to you anywhere in the world, for free.
Either upload your logo and design in real time, or upload a template with your illustration.
Check Out How Simple It Is To Create Custom Tissue Paper!
Video via Noissue
For more resources on starting and sustaining a subscription box business, see: How To Start A Subscription Box Business – Important Things To Consider
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