Last updated on July 16th, 2018 at 03:38 am
5 Things Your E-Commerce Website Needs To Make A Sale
E-commerce can be incredibly fun and rewarding, so it’s no wonder that so many people are heading to the internet to set up their own online business.
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Selling products online is generally seen to be easier and more affordable than from a brick-and-mortar storefront and is also a great way to open up your target market and sell to people around the world.
There are a few things that your e-commerce website needs to ensure that you secure sales.
Professional Product Pictures
Most people tend to rely heavily on what they can see when they’re choosing to buy something, so it’s essential that your website features pictures of your products, and that the pictures are professional.
Take pictures from multiple angles, and use a white background so that your product stands out.
Investing in quality photo equipment will make all the difference.
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Effective Product Descriptions
While the look of something is important, you can’t always tell everything that it does or all of its features from an image alone, which is where a written description comes in.
This description will also be picked up by search engines so that customers can find your site. Your description should include a list of all of the product’s features (even ones you don’t think are important) and should be written in a professional yet conversational manner.
Different Payment Options
As an online business, you are going to need to accept credit and debit card payments, so are going to need a merchant account.
However, there are so many other payment options that you can use, which might be preferred by your customers, and could save you money. These include PayPal and Google Wallet. Having options further widens your target market, and could increase sales.
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Encouraging A Discount Incentive
Customers like to feel like they’re getting a good deal, and tend to shy away from purchases where they aren’t saving any money.
To increase the likelihood of you making a sale, you should offer a discount of some kind to encourage people to buy from you. This could be 10% off their first purchase, free shipping, or even a free product.
Even better if you make this incentive available in exchange for them joining your email list first!
Clear Return Policy
Buying online is incredibly convenient, but it’s also risky, as you haven’t seen the product in person, and it might not be what you’re expecting.
To ease potential customers’ minds, you should make it clear somewhere that you do offer returns, and then explain how they work for your business.
This means explaining how long your customer has to return a product, how they should contact you about a return, and how they should go about returning it to you.
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