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Getting Your Name Out There: Expanding Your Home Business

Hey, savvy home business owner!

Are you sitting in front of your computer wondering why you aren’t getting as many sales and clients as you should be?

If you have set up your website correctly, budgeted for all of the important website tools to go with it, bought gorgeous business cards and even a fancy new desk for your home office and still aren’t seeing that money coming in, it may be time to access your marketing resources.

It takes time for your home business to get going and so patience is required, but there are things you should be doing now to get things rolling. 


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It could be that you just haven’t yet made the right connections. This is typically because you are relying purely on word of mouth to get your name out there. But you can’t rely on others to spread awareness about your business, no matter how groundbreaking or disruptive it might be.

Put yourself out of your comfort zone and get your butt into some conferences, meetings and other social and networking events now.

You need to find a way to get people to notice you. Attending events where like-minded home business owners are attending is a surefire way to spread your message, and get more people interested in what you have to offer.


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Online marketing is so very important for your business. Marketing is essential to the success of any business big or small, and so ensuring that you have an efficient campaign can mean the difference between recognition and anonymity. How is your social media strategy coming along?

Take advantage of social media and find ways to show off your business on Instagram, Facebook, Twitter and everything in between.

Creating a strong online presence will make it difficult to ignore you any longer, and ensure you get the attention you deserve.


Following the inevitable success which you are bound to achieve, you then have to consider how you want your company to grow. This can be any number of things, but what is perhaps most important is that you start getting paid.

Undertaking lengths to start earning that cash to help grow and expand your business is essential, even if it all seems a bit complicated. 

The world of home business is a fickle one. You can work and work and work, and nothing seems to stick, until one day, it all falls into place. You must accept that your business is not the finished article immediately. We all need to experience learning curves and should strive to continue to grow every day. Keeping that in mind will only push your harder and give you the drive to succeed above everybody else.



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HerPaperRoute is a resource for bloggers to learn tips and tools to improve and monetize their blog and business. As such, this post may contain affiliate links, as I recommend products/brands that I personally use in my business. This is at no cost to you. For more information, see my disclosures.

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